Congra targets shoppers budget with the new frozen food collection

Frozen meals giant Congrara Brands, Inc. tries to try. Picking shoppers at the budget choose comfortable and healthy options by launching dozens of new frozen foods this month.

Frozen meals, including individual and multi -service meals, are scheduled to reach a gluten -free meals, to the e -commerce stores and outlets in June, where the company tries to reversed the successive declines in the reported clear sales. During the third fiscal quarter, the three -month period ending in February, net sales decreased by 6.3 % on an annual basis, while net organic sales decreased by 5.2 %.

The company is confident in its offers, as it promotes in April that “its frozen products are ideal for consumers who are looking to save money and enjoy a delicious meal.” However, there is a challenge to capture these shoppers.

Industry analysts told Fox Business that Conagra is moving in a difficult scene, as more Americans cook at home due to economic concerns. Meanwhile, fast restaurants-which also appeal to consumers looking for comfort- Strongly enhance deals To enhance traffic in the store.

More Americans resort to cooking at home with the weight of economic interests

Both the current challenges of the company that consumers want to spend money on a frozen meal, which may be comfortable but Not always cheaper From fresh ingredients, or a deal at a local service restaurant, according to the Bank of America Securities Food and Beverge Peter analyst.

The problem lies in the frozen meals that the value is not the same as it was, according to Galbo, who indicated that the bottled food industry has raised prices by 25 % to 30 % between 2021 and 2024.

“It provides you with comfort at a distinct price for cooking at home,” said Galbo.

When comparing the paid price for a certain amount of calories, it is possible that it is likely that it is cheaper to provide meals at home from scratch. There will be no more food only when reaching the zero point, which leads to food residue, but it is likely to be cheaper based on the price of calories, “according to Galbo.

Earlier this month, with concerns about the economy spread throughout families, CEO Camble Mick Beachzen said to analysts during the company’s profit call in the third quarter of the company since early 2020. ”

Despite the ongoing negotiations between the president Donald Trump The main commercial partners, uncertainty and fluctuations in the market are already forcing most of the respondents to “explore a set of personal financial behaviors to protect their jeep books,” according to MCKINSEY Consulting Company, which conducted a survey in May to understand the definitions that constitute consumer concerns and behaviors.

Buy now, and to pay the use later to the grocery, almost double as consumers struggle with food costs

Meanwhile, consumers were immersed simultaneously from ads about deals in fast restaurants such as McDonald’s and Taku Bell, according to Jalbo.

“The calories you get from that are higher than what you get a frozen meal, many of them. For a equivalent price, you will get more calories in relation to what is the frozen meal,” he said, adding that this is the competitive group.

He added: “If you are thinking about what is competing with homogeneous meals. It is against food at home, it is against the fast service restaurants. Therefore, the value proposal for the consumer is not what it was.”

In order for the company to compete effectively, Conagra tries to stimulate consumers who remain “fat” with innovation, and by presenting “some high -quality promotions.”

Conagra, CEO of Conagra, told April that the company has witnessed behaviors for years, “as it got the features of features in the family, you had the value of searching for behavior, people looking for barters.”

He added: “This was in place, and everything was from the beginning about things like more use of remains, things like that. So that was with us. We have invested to overcome some of these challenges.”

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Aaron Sondaram, Senior Vice President and stock analyst at CFRA Research.

index	protection	last	Changing	% Change
Cag	Congrara Brands Inc.	21.57	-0.70	-3.14 %

Sondaram said: He is also trying to seduce the most healthy consumer through “tends to target food preferences with more gluten, plant and plant options.” In 2024, Conagra was one of the first major food companies that presented a suitable label for the GLP-1 on his healthy selection line, which is “a smart step, from our point of view, given the high demand for anti-obese drugs such as OzemPIC”, added Sundaram.

While he agreed that frozen meals may not always overcome cooking at home on the price, he indicated that the upward trend is that it “provides a strong value and the longest validity age, and can help control a portion and reduce waste.”