Cmo Jackie Jantos hopes to help make Gen Zers lower alone

Recently dating applications have developed a bad reputation. People are the ghosts of others, which means that they simply stop responding to someone who participated in his repeated correspondence with them. There seem to be slight choices, although living in big cities like New York, and did we mention many of these applications that cost them now money?

In the opening Sxsw London, Techcrunch acquired Jackie Jantos, CMO and President Hinge, to talk about how the company markets itself for a new generation while it became a dating scene without an existing.

“This is a generation that arose with a deep understanding of how to create digital experiences and what they are trying to get out of,” Gantos said in an interview with Techcrunch. The features of the Gen Zers wanted most of their brands, such as transparency and originality. It is a diverse generation that spends less time in a person more than his predecessors.

She said: “If you do not build with an insertion in the center of everything, you will not only build a meaningful product or marketing activation to involve them.”

The scene of the dating application has evolved over the past few years, as companies such as Hinge have witnessed the additional work to try to attract the user’s attention and preserve it.

Tinder, for example, struggled With growth In the past few years, its peak was in the step of the CEO a few weeks ago. Stabbing He also sees Slow down on the growth of the user.

The Match Group hinges and tander. The Match Group report explains that Hinge is a little better than its sister company. the The report showed This detailed witnessed an increase in direct revenues, compared to Tinder, and that the application downloads were “strong” through the English language markets and Western Europe.

Jantos said Hinge is implementing and wandering with many new features at the present time. For example, a quota added about the number of chats that one person can have at one time so that the user is not simply “collecting chats”.

“We want to encourage people to close the chats if you are not interested in someone,” said Gantos. She said that Hinge tests her training feature, which is looking to give users tips about building their personal files.

The Match Q1’2025 Group report was also looking forward to providing warm introductions soon “to highlight the common interests to improve the quality of matching.”

Jantos was shy about the details, but he said there was a new introduction that we hope will encourage users to “spend more time discover every profile.”

“Our recommendations have really become strong with the new artificial intelligence will we recently released,” she added. (The match group Q1’2025 news report The new feature, which was launched in March, has already paid a 15 % increase in matches and connections.) Jantos said that Hinge also hopes to enhance safety features with artificial intelligence and that the tools on the application “will constantly improve due to artificial intelligence.”

“But new tools will come along Wya to train you along the (dating) trip,” she said.

Jantos flew to the opening SXSW London to speak about the unit epidemic that affects Gen Zers. There is no shortage of stories and reports on how young people communicate less with the outside world, paste their phones and virtual facts. Jantos Techcrunch was told that one of the reasons for Hinge launch her box for one hour in 2023.

The fund seeks to invest a million dollars in organizations More strengthening in person Communications between General Zires. I heard notes from the youth in her team that there are obstacles to hanging these days, including the cost of the matter and finding places that feel safe.

“We want to reduce the barrier until they just want to go out because we know if they are building this skill, they are likely to be in our products, they will be more likely to meet someone at a date.”

As expected, Hinge is to throw events, fill ads with creators, such as the book, “the meeting of the audience where they are.” Zain and a campaign about the success stories of the joints to inspire the Gen Zers to go to find love. And even better, on the application of the hinges.