Clarna takes banks with their discount card

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Klarna is synonymous with the direction “Buy Now, pushing later” to make the purchase and postpone payment until the end of the month or pay monthly interest -free installments.

Nicholas Kokovles Norfuto Gety pictures

Swedish Fintech Klarna – mainly known for its famous services “Buy Now, Pay Later” – does its own launch Visa Discount card, as she looks to diversify her business beyond short -term credit products.

The company announced on Tuesday that it is experimenting with the product, which is called Klarna Card, with some customers in the United States before the country starts. The company added that the KLARNA card will be launched in Europe later this year.

The step sheds light on a constant effort from Clarna before a The very expected initial general offer To convert her photo away from the child’s hint from buying now, later (BNPL) pushed the direction of a comprehensive banking player. BNPL products are interest -free loans that allow people to pay the full price of an element on a series of monthly installments.

“We want the Americans to start linking us not only to buy now, and pushing later, but (with) the experience of the PayPal wallet that we have, as well as introducing the Neobank that we offer.”Exchange“last month.” We are largely Nobank, but people are binding us strongly to buying now, pushing later. “

The newly announced card in Klarna comes with an account that can maintain the insured FDIC (FDIC) (FDIC) and facilitate withdrawals-as to verify the accounts offered by the prevailing banks.

It is worth noting that the KLARNA card is backed by flexible VISA credentials, a service from the American Cards Network that allows users to access multiple financing sources – such as debit, credit and BNPL – from one payment card. It is a deduction card by default, but users can also switch a product of Klarna “Pay Later”, including “Payment in 4” and “Payment in 30 days”.

Clarna pays deeper into a banking market for competitive consumers. The American banking industry dominates heavy weights like Jpmorgan Chase & Co and Bank of AmericaWhile my competitors like Chime have attracted millions of customers.

While Klarna has a full banking license in the European Union, it has no bank license. However, the company says it is able to provide secure accounts from FDIC through a partnership with WeBBANK, a small financial institution based in Salt Lake City, Utah.

He watches: Full CNBC interview with Claraba Sebastian Siemiatkowski CEO

See the full CNBC interview with the CEO of Klarna Sebastian Siemiatkowski



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