CEO of Campbell: Home cooking returns to the level of the epidemic with tightening food budgets

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More Americans Cooking at home Since the growing economic concerns are forcing families to reduce them, according to their CEO of Campbell Make Beckyzen.

Baekhozen told analysts during the company’s profit call in the third quarter on Monday that consumer morale continued to soften it throughout the quarter, as shoppers became more intense on how to spend money on food.

“The main result is an increased preference for cooked meals at home, which leads to the highest levels of meal that has been prepared at home since early 2020,” Baekhuzen said.

Buy now, and to pay the use later to the grocery, almost double as consumers struggle with food costs

Campbell soup can on store shelves

Campbell soup appears on shelves in the Wall Mart store in Houston, Texas. (Brandon Bell / Getty Emmaiz / Gettie Emayiz)

He also pointed out that consumers “prefer the ingredients that help to extend the most compromised food budgets.” This trend helped enhance the company and beverage meals, especially its line of intense cooking, broth and Italian sauces.

Grocery shoppers shop in a supermarket corridor

Grocery elements are offered for sale in a supermarket on August 09, 2023 in Chicago, Illinois. (Scott Olson / Getty Images) / Getty Images)

However, shoppers were increasing Additional winds In snack categories.

From 2020 to 2024, all consumer price index increased 23.6 %, which exceeded the entire index, which grew by 21.2 % during the same period.

Although the growth of food prices slowed in 2023 and 2024 because the prices of foodstuffs in bulk and these other inflationary factors are hidden through industries, some experts fear the president Donald Trump Definitions can increase food prices again.

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A person walking through meat in a grocery store

Someone passes through the frozen turkey offered for sale inside a grocery store on November 14, 2022 in New York City. (Spence Platt / Getty Images) / Getty Images)

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While inflation is still a great interest in consumers, the customs tariff rapidly increased to second place, according to MCKINSEY Consulting Company, which conducted a survey in May to understand how to form a customs tariff for consumer fears and behaviors.

index protection last Changing % Change
CPB Campbell. 34.26 +0.01

+0.03 %

Nearly 50 % of consumers surveyed in the United States have reached their high prices as their highest interest, followed by customs tariff policies by 29 %, according to the report.

Despite the ongoing commercial conversations, uncertainty and fluctuations that are still continuing in the market are already forcing most of the respondents to survey to “explore a set of personal financial behaviors to protect their jeep books,” the company said.

If they do not do it already, they are planning soon, even if the traces of definitions have not yet reached store shelves, according to Machinezi.



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