CEO Julie Felze Masseno is defending

CEO CEO Jolly Felze Massino in the spotlight after a new slogan unveiled the fans has long left.

The crusher barrel was revealed Text logo only On Wednesday, who dropped the image of a man tending to a barrel was an essential element in his brand. The 1969 original Cracker Barrel logo appeared only text. The familiar photos were now added in 1977 and remained until a redesign this week remained.

Receive the new logo A fierce violent reaction to social media While users deleted the brand renamed as “general” and likened it to “the brand suicide”.

Cracker Barrel Executive insists on reshaping restaurants is “What the guests have requested”

“Please beg to you! Don’t change the design of the famous plot barrel! In order to love breakfast” Uncle Hershel’s favorite “don’t do this !! You kill me !! Posted on X.

The man who appeared in the previous Cracker Barrel slogan is “Uncle Herschel”, but he is also called “Timer Old Timer”.

On the Craacker Barrel, under the “Get to know the United States” page, they still have a description of their old logo.

“Our slogan tells a story with all the details. It is characterized by a Beno’s form between the name of the cracking barrel, a gesture to one of the original sides that we showed when we opened for the first time in 1969.” K ‘in’ Craacker ‘has a magical prosperity flowing until it collects in the form of Age. Our slogan reflects our roots, our warm and welcoming atmosphere that we always aim to create their “website.

This is not the first barrel race with popular anger. The series also faced a violent reaction to it Reduced the restaurant. The new interiors seem to adopt a more modern aesthetic that avoids the most nostalgic customers.

“In a crushing barrel formed it. I hate it,” the user coach X Duggs published, published. Besides a video From the newly formed restaurant, which has been seen more than 9 million times since August 2.

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Felss Masino, who became the CEO on November 1, 2023, confirms that the response to recent changes was very positive.

“The things you love in America on Tuesday said:” people love what we do, “said Fels Masseno. Cracker Barrel needs to feel like they are a Cracker barrel for today – the things you love still exist.

Felss Masino has previously worked as head of Taco Bell and Mattel before being exploited to the head of Cracker. In addition, it has played great roles in Sprinkles CuPCakes and Starbucks. It also works on the board of directors in Vivid seats.

In June 2025 interviewFelss Masino shared the Cracker Barrel brand.

“There is something here. This is a wonderful place where people communicate. People were there with their families. They were there with their friends and everyone I spoke to them on the trip like when I was holding the opportunity, everyone had such a rapprochement of the brand. They loved the brand. Like everyone who has an original story, like everyone, it is the original story. For me, the opportunity is how I can get it out of the back vision mirror of people and how I can get it in their daily options set Related, as you know, and make sure it is something that really resonates with everyone today and for tomorrow. “

Later on the interview, it discussed a five most important strategy that the company undertakes.

She said: “Pylar number one revolves around the brand, isn’t it? Ensure that we are communicating in a way that people want us to hear. They want to be part of the trip. We match the correspondence with the channel, with the audience, you know things that modern marketers do.”

In addition to customers who reject recent cosmetic changes in the series, Cracker Barre took heat for Dei initiatives. Group America First First file submitted a complaint to the Employed Employment Committee for opportunities against the restaurant chain in July, claiming to discriminate in employment. The complaint refers to the protocols of diversity, fairness and integration in a barrel, which enhances the recruitment and sophistication of race and sex.

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“Our values ​​have not changed, and the heart and soul of the number barrel has not changed. Uncle Hersell remains at the forefront and the center in our restaurants and on our list. It is the face of” The Herschel Way “, which is the basis for how our 70,000 employee provides the plus rural hospitality that we know.” Fox News digital In a statement. “Cracker Barrel was a destination for comfort and society for more than half a century, and this fifth development of the brand logo, which works through digital platforms as well as advertising paintings and road marks, is an invitation to the original and the most rooted in the form of the famous barrel and the word brand that started everything in 1969.”

Cracker Barrel shares (CBRLMore than 12 % fell on Thursday, a sharp decrease since April.