“Building for inevitability, not verifying health …”: VC founder’s message to the founders, says that the wonderful products are not enough

Archana Jahgirdar does not weaken words. The founder of Rukam Capital calls on the founders of Indian startups at Trap Common – chase of inevitable health. “They are building to verify health, but not for inevitability,” she wrote in a publication that acquires a quick force on LinkedIn.

In a sharply specific note, Jahgirdar challenged the basic belief that many founders carry. “Every founder of this line says: I built a great product. But this is the truth that no one wants to hear: wonderful products that do not build great companies. The distribution is no. The systems are doing. The mania.”

She referred to a brand for home care that exceeds 100 rupees with a basic product. “But it dominates the markets,” I noticed, with a highlight of how the brand uses urgency tactics, effects of influence, and mastery of the platform algorithm to win.

In contrast, a startup company was killed on wearable devices, although the strong IP and three years of the product, crowned $ 30 in monthly revenue. “Why? Because most people do not discover based on quality. They discover based on noise, confidence, availability and memory,” I also argued, stressing that “memory is built through repetition, not excellence.”

This is where many Indian startups stumble. “They believe that the task is accomplished as soon as the product is ready. They will say” we are building a global company “before we reach 1000 users. But Global does not come from ambition. It comes from the muscles.”

Jahgirdar led to the home with a reality examination: “Look at the real winners around you: they were not the most creative. They were the most obvious.

Its advice was for the founders looking for capital directly: “Don’t just come with a good product. Come with: • The GTM plan that closes users in • The creator’s custodian who does not depend on luck • Road map for LTV, not only the first sales • And prove that you can surround the customer before your competitors do it.”

“Because investors are not looking for a genius. They are looking for inevitability,” she concluded.

The post hit a tendon with Internet users, who shared their ideas on this issue.

“A lot of the truth here,” a user wrote. “The product makes you in the game – but the distribution decides if you have stayed.”

Another agreed: “The founders who win are not always the ones who have the best producer, but people who understand the depth of distribution, consumer operators and timing.”

The third is called the post “A Masterclass”, to summarize what many felt: “Investors do not bet on genius, betting on inevitability.”