Oliver Zebisi, Chairman of BMW, BMW, BMW IX3, on the stage, is shown at the first world show before the start of the IAA MOBILITY as the first model in the “New BMW category”.
Photo alliance Photo alliance Gety pictures
German cars giant BMW The value of its brand doubles, as it is preparing to launch a fleet of electric cars that are controlled by software to take the battle to Chinese competitors and Eileon Musk Timing.
Talk to CNBC before the display of Munich cars next week, where European auto manufacturers are struggling The Chinese new arrivals are expected to face the CEO of BMW Oliver Zipse, the first global offer for the IX3 SPORTS UTILITY.
SUVs are the first production model to be developed as part of BMW The long -awaited Neue Klasse platform From EVS.
The company that takes Munich wants to release it More than 40 New and updated vehicles on the market by 2027, as they seek to keep up with competitors.
Zipse Annette Weisbach told CNBC on Friday that the first appearance of IX3 is the result of a five -year trip.
Zipse said: “It is the most important and the largest individual investment we have ever made, and the way to the future appears. What you see here is the first car of a series of models, which employs the same technologies.”
BMW has sought a revolution in the digital show of its new models by focusing on the so -called “Superbrain architecture“It replaces devices with a central computer system.
The company says that a “completely new nervous system” for the Neue Klasse platform has more than 20 times the computing power to generate its current cars.
These digital platforms provide computing capacity for driving and entertainment functions, as well as basic car functions, such as climate control and comfort features.
The batch comes to highlight the company’s technological development, as European car manufacturers are sclab to bridge the gap with the main players of vehicles, knowledge of programs. EV-Maker Tesla, along with Chinese manufacturers including Xpeng and BYD, is currently on this space.
“There is fierce competition, especially price competition in China. There are many new players in the market (and) a difficult battle about the market share,” Zipse said.
On the other hand, Zipse said that the company has a little more than 3 % in the market around the world and they do not have to compete in all the market sector. Zipse, what will help in its competing fields is the company’s brand value.
Zipse said: “BMW is a promise.
BMW shares rose about 13 % on an annual basis.
https://image.cnbcfm.com/api/v1/image/108194733-1757068437952-gettyimages-2233108986-20090101250905-99-932000.jpeg?v=1757068472&w=1920&h=1080
Source link