The person picks up clothes in a store while retailers compete to attract shoppers and try to keep the margins on Black Friday, one of the most busy shopping days per year, at Woodbury Common Premium in Central Valle, New York, November 24, 2023.
Vincent dairy Reuters
Consumers who hope that the definitions will not pressure their governor continue to get bad news.
Since they have reported profits in recent weeks, many of the main retailers said they have already raised some prices or planned to raise them in the coming weeks to compensate for duties. It includes the main groceries and consumer goods sellers Costecoand Best purchaseand Wal Mart and goal.
president Donald TrumpThe constantly changing trade policy has led to retailers where they are trying to plan their supply chains. In profit calls, they faced the difficult task of trying to satisfy investors who want to protect their lower lines and shoppers who can raise prices.
In some cases, companies were clear, noting that the estimated fees tariff would take their lower lines and destroy the countries on which their supply chains depend. Other retailers were less coming, avoiding the word “tariff” and instead blame the strategy transformations or high prices on “total economic uncertainty” – or simply refuses to direct the finger at all.
Several retailers have reduced or withdrawn the entire year guidelines due to the definitions. Companies like Abercrombie & Fitchand Messi Best Buy has reduced profit forecast. During, American eagleand Canada’s goatand Russian and Mattel The entire year’s instructions were withdrawn.
After Trump implemented a highly declining tariff for dozens of countries in April, his administration temporarily cut it to low levels – but it is still important. Imports from China face a 30 % duty, while goods from many other countries are subject to a duty of 10 %. Federal Trade Court to hit Many of these definitions on Wednesday, just to Appeals Court to be re -reintegatedIn addition to facing retailers in the event of uncertainty.
Economists On both sides of the corridor agrees that the customs tariff is guaranteed and the cost is likely to be transferred to consumers, though Government data has not shown a clear impact yet. A majority, 68 % of American CEOs, say they either increase prices or think about doing this this year in the face of definitions, according to a new survey conducted by CEO and Aleixpartners.
Below is a collapse of what many major retailers said about their plans to raise prices as a way to alleviate the impact of customs tariffs.
Trademarks that have already raised some prices
Customers are looking for personal health elements offered on April 18, 2025 at the Costco branch in Niannetic, Contecticut.
Robert Nicholsberg Gety pictures
Costeco
Executive officials at the retail stores at the Investors Club told the investors on Thursday that the customs tariff forced the company to amend its supply chain and Price up In some cases. Costco Director Gary Miltersib said that Costco absorbed the costs of customs tariffs of some commodities, while prices increased in other cases. For example, he said that the retail seller has kept fixed prices for basic elements such as bananas and pineapple from Central and South America. Meanwhile, she raised prices on flowers from those areas, because shoppers buy it frequently.
Best purchase
Best purchase Prices have already raised On some items to compensate for the tariff costs, CEO Corrie Barry said in a call with journalists. The changes took place by mid -May. She refused to say the elements affected and called the high prices “last resort” for the best purchase.
Sharkninja
on Sharkninja“The last profit call in May, CEO Mark Barokas said the company has already increased prices for many of its main products in response to customs tariffs and will continue to search for additional opportunities” to do so. For example, he said that the company recently raised the price of one of its own Ninja Espresso machines from $ 499 to $ 549 and witnessed “no deterioration in demand.” He said that some price increases will adhere and will be contacted, according to how consumers react.
In an interview Mars, Barokas CNBC said Almost all the company’s production will be transferred from China by the end of 2025.
Newel brands
Executive managers from Newel brands,, Which owns Stroller Companey Graco, as well High prices The child’s equipment is about 20 %. The company said it is equipped to deal with the Trump tariff, unless it raises the duties of imports from China again, because the majority of children’s equipment sold in the United States is made in China.
Retail traders who say they are planning to increase prices
Fruits and vegetables are seen in the Wall Mart supermarket in Houston, Texas, on May 15, 2025.
Ronaldo Schemidt | AFP | Gety pictures
Wal Mart
Wal -Mart shoppers may see Price Financial director John David Riny said during an interview with CNBC earlier in May, near the end of May and more in June due to the customs tariff. Executive officials did not specify during the latest profit call of the company that Walmart customers can pay, but Doug McMillon CEO said that the elements that could be affected are games, electronics and some groceries, including bananas, avocado, coffee and roses.
The shopper is going through the Nike store, where Global Markets is preparing for trade and growth caused by US President Donald Trump’s decision to impose an import tariff on dozens of countries, in the King of Prussia in the King of Prussia, Pennsylvania, United States, April 3, 2025.
Rachel Wesnosepsky Reuters
Nike
Last week, Nike He said that Price up On a wide range of products by June 1. Nike clothes for adults will increase between $ 2 and $ 10, a person familiar with the matter that CNBC previously told, while shoes will witness an increase between $ 5 and $ 10, depending on the price point. The company did not say whether the decision is linked to tariffs, although it makes about half of its shoes in China and Vietnam, which currently faces its duties by 30 % and 10 %, respectively.
People are shopping at a targeted store on April 02, 2025 in the Flatbush neighborhood in Borocalin Boro, New York City.
Michael M. Santiago Gety pictures
goal
“The goal of prices will increase some products to help compensate for the costs of customs tariffs. CEO Brian Cornell added this Prices changes It is the “very last resort” of the company as it tries to alleviate the effects of duties. He refused to provide details when asked about the company’s plan for high prices or whether it has already raised prices.
“We are constantly setting prices,” said Cornell. “Some rise, some will be reduced, but this is a continuous effort that happens every day.”
Mattel
Parent Barbie Mattel He said he would raise prices on some American products “when necessary” to help compensate for fees. “The company Plans Less than 40 % of its products from China by the end of the year and less than 25 % of that country in the next two years.
Messi
CEO MAKY TONY SPRING said during an interview with CNBC that the retail seller will High prices He stopped carrying other elements to compensate for the strike from the definitions. He said that the company will make the “surgical” price adjustments.
Retail traders who say they are thinking about high prices
Ralph Lauren
Executive managers on Ralph Lauren The company is taking “selective prices and strategic discounts” to help manage the effects of customs tariffs. Financial Director Justin Pixi said that Ralph Lauren “evaluate additional pricing procedures” for the coming and spring to alleviate the customs tariff. This is in addition to the “proactive pricing” that the company has already planned to fall in North America and Asia. Executive officials said that the lack of one country represents more than 20 % of brand production sizes, and most countries, including China, represent one percentage.
VF Corp
CEO Brakain Daril said during May’s profits VF CorpWhich includes the brands The North Face, Vans, Timberland and Dickies, will be a “very strategy” about pricing in response to definitions. CFO PAUL VOGEL added that the company’s plans to compensate for tariffs include cost management, resource transport sources and “pricing procedures”. Vogel said that the four best countries from the company are Vietnam, Bangladesh, Cambodia and Indonesia, in this order, and that China represents less than 2 % of the company’s costs to the United States
Companies that say they will not raise prices
People shop for wood from the Home Depot store in Alhambra, California on April 10, 2025.
Friedrich J. Brown AFP | Gety pictures
Home Depot
Last week, Home Depot Other retailers are separated when I tell CFO Richard McPhail CNBC In an interview The company intends to “generally maintain the current pricing levels in our portfolio.” He said that more than half of what the company sells comes from the American home warehouse has diversified its sources, so that by this time next year, no one country outside the United States will represent more than 10 % of retail purchases.
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