China calls on American influencers to join a 10 -day paid journey across the country in July, as part of Beijing’s efforts to enhance people’s exchanges and show “real China”.
The initiative, entitled “Program for Chrome Effects for Chinese Youth-Global”, seeks to recruit young influencers on social media with at least 300,000 followers of cooperation with Chinese content creators, according to employment sites by the Chinese media that followed the state, including China, Daily Youth.
While the relations between China and the United States were deterioration In recent months on issues, including political geography, technology and trade, the program represents an attempt to enhance cultural exchanges. Last year, President Xi Jinping called for more exchanges between Chinese and American universities, after he previously announced a plan. Welcome 50,000 American students To China.
Another publication in the college Daily, a leaflet targeting Chinese students in particular in North America, determines that applicants for the exchange program in the United States must be active on platforms such as Instagram, YouTube, Tiktok and X, and “Chinese culture” and “have no history of bad behaviors.”
He called on the Chinese students abroad to encourage the influencers in their circle to apply, and said that the successful candidates will receive an official invitation to China in addition to special assistance from the state to address their visas.
The journey intends to take the participants across five Chinese cities-Soussou, Shanghai, Shanzhen, Handan and Beijing, and will cover e-commerce centers in China, and the headquarters of companies such as Xiaohongshu Technology Co. And byd Co.
The influencers will also participate in cultural activities such as Taichi and will be able to live on their journey to the Great Wall, according to jobs. Working with the influencers of Chinese social media will be on ideas, and to obtain its content by the government media in China is part of the deal.
The social media content has won from Western influencers who travel through China after birth from the government media onoriginalPhotography of daily life in the country. In April, visit the American banners Ishowspeed to ChinaIgniteWide curiosity among fans about the progress of Chinese technology.
The authorities took advantage of social media to verify negative information and enhance positive content. In 2023, the Australian Australian Strategic Policy Institute analyzed more than 120 foreign influencers, most of whom are active on Chinese social media, with the help of the state to develop its influence in exchange for the content that praises and publishes the narration of Beijing.
This story was originally shown on Fortune.com
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