Rolls-Royce drives his car after the entrance to the Gayjir-Lockter Boutique on Rown Ron Street on August 2, 2025 in Geneva, Switzerland.
Robert Hardel Getty Images News | Gety pictures
Business leaders rush to get their heads A new era of the complexity of the tariff.
The exciting mood among European CEOs came on Thursday as an American president Donald Trump He sought to reshape the global trading system for America.
The Trump administration has increased tariff rates ranging from 10 % to 50 % on dozens of commercial partners after midnight, after months of delay and extensions.
As of Thursday, most imports in the United States will now face a basic tariff rate of 10 %, although the total effective tariff rate has risen to more than 17 %, according to what he said. Yale Budget Lab Think Tank. This represents the highest level of definitions since 1935, during the Great Depression.
Zurich Insurance CEO Mario Greco said on Thursday that he was “confused” with Trump’s introductory ads, according to Reuters. According to what was reported in a press call that Blitz in the United States seemed to be “part of the game, to create chaos.”
The Swiss insurance company, which does not expect a new era of global trade competition to affect its business, said it was in a good situation in the coming months.
“See, the important thing for business is that you have clarity and have decisions. Business adapts to himself, and we are ready for any kind of conditions in the market, as we did in the past, but clarity is very important.”Squawk Box Eurobe“

Oliver Pat, CEO of the German insurance giant AllianzShared in the evaluation of Greece to set a customs tariff.
“If you are not confused, I don’t know what confuses a person. But we have to see through confusion,” Bat told CNBC.
He added: “So, I can talk about confusion, but our customers expect us to provide protection for them. Second, it does not affect us very directly. The thing that affects us at the level of accounting is fluctuations around foreign currencies and potential fluctuations in the financial markets.”
“Very difficult”
The main commercial partners, such as the United Kingdom, Japan and South Korea, secured deals for a lesser tariff than that Trump announced in early April. The European Union also concluded a framework agreement to reduce customs tariffs on most European Union goods to 15 %.
Other countries were more difficult due to Trump’s trade war. The United States imposed 50 % fees on goods from Brazil, 39 % on Switzerland, 35 % on Canada and 25 % in India.
Knobel, CEO of German consumption manufacturing and adhesive materials handleHe described the current market environment as “very difficult and unconfirmed.”
“This is reflected due to geopolitical tensions, as well as trade and tariff conflicts – as well as the military escalation that we see in many countries,” Knobel told CNBC on Thursday.
Fears of a lack of commercial certainty were a common topic during the profit season.

“One of the things that we, if you look at moderate to the long, is definitely a source of concern is the uncertainty.” MarskCNBC said.
“There is one thing that is having to deal with the basic definitions or the customs tariff system that you know that you can rely on when making investment decisions or when making strategic decisions,” Clars said.
“What we feel from many of our customers is that this uncertainty causes delay in investments and can have an impact on global growth and global demand where people are waiting for seeing the right decision.”
Merck, Looking widespread The scale for global trade said that the continuous period in which companies can control the announced commercial deals that will help customers to manage a new stage of globalization.
Siemens Meanwhile, CEO Roland Busch welcomed the continuation of the deadline of the tariff, with a clarification that the development was likely to have a limited impact on work.
“It was the most important point, of course, that we have certainty now, which is good. We had hoped that we would like to decrease the customs tariff. We are clear to global trade, but the influence on our work on Siemens for this current fiscal year is simple,” Bush said.
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