Barrel Crareser Gilbert Davila criticized the Consultant DEI role

One of the Cracker Barrel Board of Directors is to acquire heavy background heat after the negative reaction to the company A new logo and interior designed And the disclosure of embracing the remote left values.

Gilbert Davila, 61, joined the restaurant chain board in July 2020, which is also among the major individual shareholders. Conservative activist Rubuk Starbook Davila summoned in a video criticizing the company’s leadership, describing the recent changes at the height of a year -long campaign to meet the needs of the far left and give up the values ​​of Central America Customer base.

“What is his qualification for this council seat?” Starbook asks in the video. “Well, as you see, he owns a 15 -year -old consultant and strategy company that focuses on paying DEI and Dei ads.”

Conservative activist criticizes the cracking barrel. The company left the decline after redesign the logo

Starbook has been referring to Dii Consulting, a company in which Davila has been a president and executive manager since 2010. Davila Biography page Cracker Barrel describes the company as “a leading company in the field of marketing, diversity, integration and strategy in the United States.”

Consumers criticized the fracture barrel after revealing a new logo that replaced the image of a man who tends to a barrel in the name of the restaurant only in a black text against a background in the form of a yellow barrel. The chain also redesigned the interior of its restaurants, gave up and replaced the American aesthetic and replaced it with a modern treasures.

But Starbook said that these cosmetic changes are only part of a summit far from American values. In the 15 -minute video, it is noted that the company was active in the PRIDE LGBTQ events, and is used strongly the diversity, shares and inclusion policies in employment.

The Davila LinkedIn page states that “it is widely recognized … to know the multicultural market and its busy record on the best way to include a multicultural perspective in the entire company’s process.”

“People like him are behind the advertising batch that we have seen in recent years,” Starbook said about Davila in the video. “He was also a person responsible for Dei in Disney.”

Customer Customer Critics faces customer criticism after getting rid of a 48 -year -old slogan for a new design

Before working in DMI, Davila worked in Walt Disney CompanyHe held the position of Vice President of Global Diversity and Multi -Cultural Market Development from 2003 to 2010.

Davilla previously occupied the role of the Vice President of the Cultures of Sears & Roebuck Coca -Cola, USA.

The CV page in Davila also notes that he is a member of the National Advertisers Association, who is participating in its founding and occupying the position of the group’s coalition director for comprehensive and cultural marketing.

index	protection	last	Changing	% Change
CBRL	Cracker Barrel Old Country Store Inc.	54.40	-0.40	-0.73 %

Starbook said he believed that the debate about changing the logo of Cracker is more than just removing a man in his chair tilted on a barrel.

Get Fox Business on the Go by clicking here

Starbook told Starbook Fox News digital Last week.

This report contributed to this report from Fox News Degiki from Fox News Digital Suzan Ohluran, Rashil Wolf, Breyan Floud, Nicholas Lanum from Fox News Digitter Susan Ouerran, Rashil Wolf, Brian, Walf and Nicholas Lanum.