Automatic specializations in Japan say it does not pass the costs of customs tariffs for us to consumers

The main Japanese auto companies from CNBC denied that they raised prices in the United States due to the definitions imposed by the Trump administration.

It comes after a Nikki Asia report on Thursday This is mentioned that Japanese auto manufacturers “pass some of the US tariff expenses to American auto buyers, a change from their strategy of absorbing the effect.”

Japan had 25 % definitions on cars in April, but this was reduced to 15 % According to a deal I arrived with the Trump administration on July 22.

ToyotaOn Thursday, the largest automotive company in Japan told Japan that when its prices raised the United States in July, it was not “a response to definitions or prospects for increases, but rather an increase in regular and high prices to reflect increases in different operational costs.”

The company added: “We have said that we will notice the situation related to the definitions as governments were still negotiating at the time, but our general position was not the increase in prices to avoid making our cars not transferred to customers who are waiting for their cars.”

Reuters mentioned In June, Toyota’s plan to increase prices by $ 270 in July, but a Toyota spokesman also denied that the increases were a direct result of the American definitions.

In its financial results For the first quarter Jun 2025-Toyota has ended the impact of the American definitions, with 450 billion yen ($ 3.03 billion) in the first quarter, and expected that 1.4 trillion yen for the entire year, taking into account the American commercial deal for Japan.

Similarly, Honda CNBC told that she was able to avoid passing the tariff costs directly on its products, saying that the brand was able to do this because it contains more vehicles in Best 20 of the American Cars.com Index From any other brand.

The index says it classifies models through “How your car or your potential truck may be, taking into account factors such as the final assembly site and the percentage of American and Canadian parts.

“Any price changes in the Honda 2026 models are offered for sale now linked to the content content that enhances the customer’s value and enhances the competitiveness of our products,” said Honda.

as AprilThe company said that the prices were not increased due to the American definitions, adding that it was benefiting from the vehicles produced in its American factories as much as possible to help compensate the definitions.

“At the same time, we manage the stock to meet the consumer’s demand while maintaining competitive prices. We continue to monitor the market and we will make adjustments as needed,” added its response to CNBC.