Attacks

However, by late last week, interest quickly turned into Cook as CEO.

Part of this may be my season. There is often a discussion during the hot summer months – after annual shareholders ’meetings – more than whether the CEO is rotating more or decrease. One of the factors behind this is an attempt to create headlines during the “staging of the tape” from major business news. I suggested that this behavior was behind a recent report by respectable analysts, Piecyk and Joe Galone in Lightshed, calling Apple to Looking at the replacement of Cook Central Apple Struggle with artificial intelligence.

We believe that such short -sighted attacks on the American industry icon cannot be more misleading. Cook leadership is still required in Apple.

Apple and AI

While Apple Not A first engine in artificial intelligence, is It does not need to be. In fact, the company may benefit from not absorbing the AI Arm race Mita provides cash rewards From up to $ 100 million for artificial intelligence engineers.

At the Yale Summit is our CEO last month, Almost 50 % of CEOs Opinion polls believe that the noise of artificial intelligence has already increased investment in their companies. and Equal I think artificial intelligence investments have been allocated effectively He admits disappointment With the return on investment.

Although no one doubts the importance of artificial intelligence in the future of Apple, the skill of critical management is to find the correct balance on Make VS. Buy Bnceoff. The development of products at home is not the only way to go. Despite the Apple setbacks with Apple Intelligence, or a possible or explicit partnership The acquisition of confusion can convert apples into the commander of Amnesty International Practically, overnight, as noted many smart analysts, including Dan Evez Widbush.

There are many examples of companies that buy or share their way to new products or working lines: Redhat in 2019 He gave her a foothold in cloud computing – now a basic work. Vizar Partnership with Biontech During the Permanent Population COVID vaccine. Merk Accepted Schenge-Plough It brought in the Keytruda cancer keyand Who is now powers About half of its sales.

Apple converting

Although Apple of artificial intelligence stumblesCook deserves a long wheel as one of Most executives From our time, with an unparalleled busy record. He is a real technical lawyer, who faced an and an indisputable task that is the success of Steve Jobs older. He took over with a rare mixture of energy and humility, and inspired others to innovate without any personal bone, which turns Apple into the most valuable companies in the world.

Under the Cook leadership, the market value of Apple Rise From 350 billion dollars in 2011 to more than 3 trillion dollars today. Apple has become the first American company To achieve the market value of $ 1 trillion In 2018, Double this number In 2020 and Three times after three years.

Despite the accusations of the Echo room that Cook is nothing more than the supply chain teacher It is not a real product Insight, the truth is that the Cook period The Apple Revolution witnessed Its product selection, which leads to deep progress for iPhone, Mac and iPad and introducing leading devices in industry such as Apple Watch, AirPods and Apple Vision Pro. for him Driving also expanded The Apple Environmental System, which launches services like Apple Pay, which is It grows every yearAs well as Apple Music and Apple TV+.

Despite this unparalleled record, Cook supporters are wondering whether he has lost a touch or creativity. Although he supported Cook, CNBC David Faber anchor Loud“Sometimes, as people get older, they may not take a lot of information, or their experiences in a field may be no longer about their business needs, and I am curious about whether someone else may be in a better position to do so.”

Prolonged

The first author of this article has studied close age and work – which is called industrial aging science – since the foundation of the field decades ago, written Farewell to the hero: What happens when executive presidents retire The first experimental studies were presented to the leaders in a late profession. There are no correspondence between age, invention, age and leadership.

Over the course of 45 years of searching for age and work, I have closely documented the effects of life and found sudden possible results. Older workers tend to get larger sales skills and personal cunning, with modest declines only in physical ingenuity. Research on age and risk in engineering found that older managers were less willing to risk. They took longer to make decisions, but they were more able to estimate the value of new information.

Consider some amazing examples throughout history. Benjamin Franklin assisted the drafting of the independence declaration in 70, invented dual -focal glasses in the late seventies, and negotiated an agreement to save the Constitutional Conference in 81. France relied on Charles de Gaulle to unite the nation while he was in the late 1960s and 1970s. Averell Hariman, after leadership Pacific Ocean Union Brown Hariman’s brothers worked as one of the greatest diplomats in America, and unofficially advised the presidents until the nineties.

Compared to these examples, at the age of 64, Cook just started.

Of course, this does not mean that there are no steps that cooking can take to enhance the Apple mode, even after doubling the development of artificial intelligence. Jim Kramer of CNBC also indicated that the Trump administration will not harm if Apple stole some of its commitment of $ 500 billion to local manufacturing. Moving forward in some spending and speeding up this planned timetable for four years will be a concrete political and national signal to correct Trump’s fears of his play through delay and long time frames. Likewise, Apple may not harm a respected technician with AI or software or experience in devices to the Board of Directors.

But it is clear that the Apple has been mature to grow and create products under Cook, and the attacks on it and the company half baked.

The opinions expressed in cutting comments Fortune.com are only the opinions of their authors and do not necessarily reflect opinions and beliefs luck.

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