Join our daily and weekly newsletters for the latest updates and exclusive content on our industry-leading AI coverage. He learns more
A new AI startup is betting that HR departments will become the next major battleground for enterprise AI adoption, as it launches a specialized search engine aimed at changing how companies manage their workforces.
Artificial intelligence without borderswho emerged from hiding last year, announced her release today HRGPTa free AI-powered search engine that allows companies to query their internal HR data along with employment laws and regulations. The company also revealed a $5 million strategic investment from the artificial intelligence company cohereBringing its total initial funding to $32 million.
“Every HR department will have AI agents managing different aspects across the HR stack,” said Wilson Cross, co-founder and CEO of Borderless AI, in an exclusive interview with VentureBeat. “We are proud to be at the forefront of this sector.”
How Borderless AI’s HRGPT system is transforming workforce management
The Toronto-based startup is positioning itself to compete with established HR software providers such as Work day and Abu Dhabi Police By focusing exclusively on AI-powered solutions. Its platform already counts many multinational companies as clients, incl Dunlop sporting goodswhich uses technology to manage the employee onboarding process across 17 global offices.
Unlike general-purpose AI chatbots, HRGPT combines real-time web searching with access to internal company data and expert HR knowledge. The system can perform tasks ranging from creating employment agreements, tracking leave requests, and managing reimbursement for international expenses.
“Unlike ChatGPT, we have real-time web search. When a customer asks a question on HRGPT, it scans the web for sources and citations in real-time. The platform also integrates with PricewaterhouseCoopers For experience in labor law.

investment from cohere It indicates a growing interest in enterprise AI applications. While consumer AI tools like ChatGPT have captured the public’s attention, Cross believes the next wave of AI adoption will come from enterprises.
“Over the next two or three years, it will be companies that catch up and wake up to bringing AI into their organizations,” he said. “HR is one that has many viable use cases.”
The Borderless AI approach reflects a broader trend of AI companies focusing on specific industries rather than trying to build general-purpose tools. Similar vertical-focused companies include Harvey AI in legal technology and Sierra in client service.
Building a multi-billion dollar HR technology company with AI at its core
The company’s ambitious vision includes automating complex HR processes such as Payroll management and Employee analytics. Cross noted that they aim to build a billion-dollar company with fewer than 50 employees by leveraging AI extensively in their own operations.
However, borderless AI faces significant challenges, including prioritizing which features to build next amid strong customer demand. The company must also maintain accuracy and compliance in automated HR functions, especially for sensitive tasks such as employment agreements and international payments.
The startup’s success could indicate whether its specialized AI tools will successfully compete with established enterprise software providers that are racing to add AI capabilities to their existing products. For now, early customers seem convinced: Borderless AI reports that its AI agents are performing hourly tasks across its customer base.
https://venturebeat.com/wp-content/uploads/2025/01/nuneybits_Vector_art_of_human_resources_7fd4eeb3-6484-4fb8-84dc-af02002d6433.webp?w=1024?w=1200&strip=all
Source link