AppRARGEN

AppRARGERDirect platform for the consumer (D2C) for mobile games, and a marketing measurement company Appsflyer A strategic partnership announced.

They will provide a unified solution for mobile phones, mobile phones and sites. The new integration enables mobile games developers through the reinforced vision in the player’s behavior and purchase patterns across each of the store environments within the application and web sites.

Traditionally, mobile phone publishers can only measure the purchases within the app through Appsflyer, leaving the web store transactions unaccounted. This gap was limited to its ability to measure the full LTV and disabled with the optimal campaign. Through new integration, Appsflyer is now attributed to all purchases-mobile and web-to install UA campaigns, re-participate, and provide a comprehensive vision for the customer trip and a comprehensive investment return.

AppRARRGER is implementing a server connection to the S2S to send login and buy events directly from the web store.

These events will enrich the Appsflyer information panel by filling out the touch points that were previously missing, providing developers a full view of the user’s behavior across both mobile and web experiences. This allows developers to access full lifelong data (LTV) and return to spending data (ROAS) to spend on both mobile and web purchases, ensuring UA’s most accurate user acquisition decisions.

“The game industry, especially the mobile phone space, is constantly developing to suit the needs and desires of the players and their requests,” Appress Maor Sason, CEO, said in a statement. “We have made a partnership with Appsflyer because of its unparalleled experience in measuring marketing and data analyzes to help us ensure our mobile gaming partners remain in contact with their communities and agents while continuing to explore the new boundaries with web and purchases.”

Companies said this deep integration also supports newly launched payment links, which allow mobile phone developers to accept direct payments from iOS users, by secure the web. Apparger and Appsflyer are now allowing to connect the payment links based on campaigns with support data-which allows mobile phone developers to measure the performance of campaigns, evaluate the player’s participation in all touch points, and take informed decisions that increase the return on investment.

“It is necessary for developers to understand the customer’s journey from start to finish so that they can identify areas of improvement, improve performance, and increase revenues,” Adam Smart, Appsflyer, director of the Appsflyer. “Apprasce’s experience in liquefying mobile phone games and their understanding of the requirements of the higher games studios in conjunction with the pipes of Appsflyer’s leading analyzes will provide developers necessary visions to understand their fans and make more intelligent decisions to create smooth game experiences.”

Its headquarters is located in Tel Aviv, Apprasch is funded by Gillot Capital Partners and Play Ventures and is led by Rovio’s inventive warriors, huge games, Moon Active, and Play Studios.

Appsflyer helps brands make good options for their business and customers by measuring advanced, data analyzes, deep connection, sharing, fraud protection, data cleaning room, and privacy maintenance techniques.