Apple Watch shipments decrease sharply, as approximately 20 % decreased in 2024

Things do not look great for Apple’s Smart watch line. Countpoint Market Research has released Her latest report on Apple WatchAnd found that Apple Watch The shipments, after decreasing by 10 % in 2023, decreased by about 20 % on an annual basis in 2024.

The decrease in shipments is due to a variety of unique factors in Apple, because its competitors Like Huawei and Xiaomi The growth was seen during the same period, and Counterpoint said. Issues include lack of promotions The latest Apple Watch models The comprehensive lack of interest in the new Apple Watch 10 ($ 399 in AppleFrom the North American market, which seems to be more aware of the prices.

The current research does not include the effect of 2025, which was Apple journey so far It may lead to high prices of Apple watches, issues of availability of Americans or Manufacturing problems For Apple products due to Continuous tariff status. Follow the latest effect Here with a CNET tariff.

When we contacted analysts to meet more information about how Apple Watch sales this year, Jeff Fieldhack Research has returned to CNET with an important framing of these trends. “Most of the Apple hours entering the United States come from Vietnam – so we are watching a Vietnam tariff situation,” he said. “If there are no exemptions or commercial deals, then we expect American consumers to pay the costs of increasing definitions. We do not believe that Apple or any other companies in the value chain to the end of consumers will absorb the cost of definitions.”

However, two areas of interesting interest Apple Watch Shipping and Kid’s Smartwatches, which was the only sector to see the global growth in the smart watch industry 2024.

To return to growth on an annual basis, CounterPoint indicates that Apple focuses on the release of new Watch SE models and watch Ultra lines, as well as focus on large design upgrades for its new hours.

CounterPoint and Apple did not respond immediately for suspension requests.