Apple TV+ PRICE jumps 30 % to $ 12.99 per month

Apple raises the monthly price of Apple TV+ broadcasting to $ 12.99, which represents a 30 % increase from the previous subscription price of $ 9.99.

The updated price for new customers will take place starting on Thursday and will affect the current subscribers 30 days after the next renewal date.

It should be noted that the annual subscription rate is still unchanged at $ 99.99. Apple also does not change the price of the Apple One Bundle Services package, which starts from $ 19.95 per month.

Apple TV+, like other broadcasting services, steadily increases subscription prices. In 2023, Apple raised the price From Apple TV+ monthly subscription from $ 6.99 to $ 9.99. The last price is the third time that Apple has raised the subscription price for broadcasting service since its launch in 2019 at a price of $ 4.99 per month.

High prices come Information I mentioned earlier this year that Apple is losing More than a billion dollars per year At broadcasting service, which makes it the only service in the Apple wallet that is not profitable.

Although Apple TV+ Productions that gets thousands of nominations and winning, the broadcasting service has left the Netflix, Disney+ and Amazon Prime video in the number of subscribers.

Last month, Apple declared She received the 81st Emmy Award nominations that have shattered the record, with the famous Severance series that tops the most sponsored series of the year.