Apple to grant applications to access artificial intelligence models

Stay in view of the free updates

Simply subscribe to Technology sector Myft Digest – it is delivered directly to your inbox.

Apple will allow millions of application developers to reach artificial intelligence models for the first time, as the technology giant is looking to take advantage of its ecosystem for devices and extensive programs to give them an advantage over its competitors.

However, iPhone-Maker followed a cautious approach to the annual developer event on Monday, as it revealed a shift to operating systems and new artificial intelligence programs, while moving away from the smell ads characterized by previous conferences.

CEO Tim Cook said that the company was looking to “harness the power of Apple intelligence”, in reference to a reform of artificial intelligence that was announced for the first time in last year It happened.

Cook said that the developers will be able to test the features of the new programs that start on June 9, while the full offering of consumers will be followed in the fall. the Amnesty International Features are only available on modern models of iPhone.

apple Craig Vidrigi chief of software said that opening artificial intelligence models to third parties “will ignite a full new wave of smart experiences in the applications that users depend every day.”

The models are locally working on Apple devices, which means that they do not need access to a cloud or network connection – which is something that the company has confirmed that it is beneficial for great privacy and safety.

Federighti gave an example of the user -use test puzzles app based on notes on his devices, or a long -distance walking application that chooses a path for the user based on his personal preferences when they do not have a reception.

Access to ABER AI initially will be limited to the smaller models that work locally on its devices and are improved for features such as summarizing the text.

Analysts have long questioned how Apple merged and eventually created artificial intelligence features in its application store, which achieved more than $ 30 billion in the company’s revenues in 2024, according to Bank of America estimates. One way can include applications that offer AI’s “Premium” features for which you take, as it is currently doing in digital purchases through the application store.

Apple also provides AI Live translation for calls and messages that use models operating locally on the user device, as well as a number of other additional updates such as allowing the “visual search” feature to interact with the content on the user screen.

The visual search functions will now allow the user to take advantage of the Apple models to add an event on his screen to the calendar quickly, or direct it to an external application that offers a product they are looking for in an image. The competitor Samsung revealed a similar “Circle to Search” feature, supported by Google’s models, early last year.

Separately, the Apple fixes and unifies the appearance of different operating systems in what is called “the broader software design ever”. Aesthetic known as “liquid glass” is used, inspired by the Pro Pro operating system.

Investors are concerned that Apple risks the technological race with the likes of Google, Samsung and Huawei to present “smartphones of artificial intelligence”.

The first “Apple Intelligence”, Snags, and the most advanced and updated Siri Voice assistant, was announced at the last year’s conference, which has not yet been presented. On Monday, there was no mention of Siri al -Muhaddith, who is widely seen as a very important to open the real “Agentic” intelligence capabilities on the iPhone.

The company also faces Setbacks in China Because of the geopolitical uncertainty that prevented her from offering features in the main market, as she already loses its market share for local competitors.

Apple shares ended 1.2 percent on Monday.

“We note that the expansion of China has not been announced and some Apple intelligence features have been available” (such as the developed Siri), saying that the announced features “are in line with our most modest expectations.”

Wedbush analyst Dan Eve, who was optimistic about the possibility of being Apple, a pioneer in artificial intelligence, described as “yawner”, saying that the company “plays it is safe” after the steps of the bad step last year.