Apple Tim Cook speaks from Trump’s tariff and AI

On Thursday, Tim Cook, CEO of Apple, said that Silicon Valley may spend nearly two billion dollars thanks to President Donald Trump’s tariff.

“For June quarter, we incurred about $ 800 million of tariff costs,” Cook told investors in a profit call. He added that the company expects these costs to rise to $ 1.1 billion in the quarter ending in September if the Trump tariff policies remain unchanged. As Apple monitors know, this is the same month in which the new round of iPhone (and its prices) will be announced.

Trump’s tariff policies have affected all Apple devices, which are mainly manufactured in China, India and Vietnam. Since the beginning of his second term, Trump has used the threat of definitions to pressure Apple and other American companies to transfer production to the United States in an attempt to appease Trump, it will launch a Detroit Industrial Academy Later this year. The project is linked to the company’s plan to invest more than $ 500 billion in the United States during the next four years.

Even with additional costs, Apple is still able to increase revenues by 10 % on an annual basis in the quarter, reaching 94 billion dollars.

On the artificial intelligence front, Cook told investors that Apple plans to “greatly” increase its investment in artificial intelligence, trying to catch up with its competitors. He said that the company is open to acquisitions that could accelerate these efforts.

Apple was not the only company that talks about artificial intelligence this week during the profit report.

Amazon also informed her profits on Thursday, and revealed the scope of spending artificial intelligence. The e -commerce giant poured $ 31.4 billion in capital expenditures in the last quarter and expects a similar pace in the second half of the year. CEO Andrew Jaci as well The most prominent Alexa+A distinct version of its digital assistant, as one way the company can control artificial intelligence with ads.

“People do a lot of shopping (with Alexa+); it is a delightful shopping experience that will continue to improve,” Jassi said in a call with investors. “I think over time, there will be opportunities, as people participate in more multi -turn conversations, and ads play a role to help people find discovery, and also a revenue driving crane.”

For Microsoft, artificial intelligence bets on them already pay their fruits significantly. After reporting the profits this week, the software giant joined NVIDIA as the only companies on history The market ceiling is $ 4 trillion. The revenues of the last quarter increased by 18 % to 64 billion dollars, largely driven by growth in cloud computing services.

Despite its financial success, Microsoft has recently reduced thousands of jobs. In a note at the company’s level, CEO Satia Nadella described this tension as “The puzzle of success“Noting that the company is publishing standard profits that even recount 9,000 workers earlier this month.