Omar Marquis SOPA photos | Lightrockket | Gety pictures
apple On Thursday, she made changes to the policies of the European application store, saying that it believes that the new rules will help the company avoid A fine of 500 million euros ($ 585 million) from the European Union to violate the Digital Markets Law.
the New policies region complicated system expenses And applications programs, with some developers, are now paying three separate fees to download one. Apple will also introduce a new set of rules for all application developers in Europe, which includes fees called “Basic Technology Committee” by 5 % on all digital purchases that were conducted outside the application store.
The changes announced by Apple are not a complete departure from the previous policy of the company that caught the attention of the European Commission in the first place.
Apple said it did not want changes but forced this by the European Commission regulations, which threatened fines of up to 50 million euros per day. Apple said she believed her plan is compatible with DMA and that she would avoid fines.
“The European Commission is asking Apple to make a series of additional changes on the application store,” Apple spokesman said in a statement. “We disagree with this result and plan to appeal.”
A UNHCR spokesman did not say that Apple is no longer a fine. He said in a statement that the European Commission is looking at the new Apple conditions to see if the company is in compliance.
“As part of this evaluation, the committee considers that it is important to obtain the opinions of the market operators and the third parties interested before making a decision on the following steps,” the spokesman said in a statement.
Saga in Brussels is the latest example of Apple to defend its application store policies, and it is a major source of profit for the iPhone maker through fees ranging between 15 % and 30 % on downloads through its application store.
He also explains that Apple continues to claim that it is due to a committee when iPhone applications are linked to digital purchasing sites abroad despite the last court ruling that prevented this practice in the United States
The guidance rules are no longer valid in us
Under the Digital Market Law, Apple was required to allow application developers with more options on how to distribute and promote their applications. In particular, the developers are no longer prohibited from informing their users of cheaper alternatives to the Apple App Store, a practice called “guidance” by the organizers.
In early 2024, Apple She declared her changesIncluding 50 cents fees on application downloads outside the platforms.
Critics, including Spotify in Sweden, retracted the proposed changes to Apple, saying that the technology company chose an approach that violates the spirit of rules, and that its fees and commissions challenge the validity of the alternative billing system. The European Commission joined for a year, and said on Thursday that it would once again request notes from Apple critics.
“From the beginning, Apple was clear that they did not like the idea of adhering to DMA,” Spotify said last year.
The CEO of Epic Games Tim Sweeyy, who succeeded in changing Apple’s guidance rules in the United States earlier this year, accused Apple.Misplone compliance“In her approach to DMA.
“The malicious compliance scheme in the new Apple markets is blatantly illegal in both Europe and the United States and makes fun of fair competition in the digital markets,” Sweeyy to publish On social media on Thursday. “The applications with competing payments are not only subject, but taxes are imposed on them, but are commercially paralyzed in the application store.”
European Commission Declare A fine of 500 million euros in April. The committee said at the time that the technology company may be able to make changes to avoid the fine.
Apple’s restrictions were thrown in the United States earlier this year, following an order from the court in the case of long -term epic games. A judge in California Find Apple has intentionally misled its guidelines in the United States and ordered her to immediately stop requesting a fee or commission for external downloads.
Arrangement Currently in effect In the United States where it is resumed and has already turned applications development economics. As a result, companies like Amazon and Spotify in the United States can direct customers to their websites and avoid Apple commission from 15 % to 30 %.
In the United States, the Amazon iPhone Kindle is now displays the “Get Book” orange button that is associated with it Amazon.com.
This urgent news story is updated.

https://image.cnbcfm.com/api/v1/image/107432118-1719223529507-gettyimages-2100328748-omarques_23032024_phone_tech-4.jpeg?v=1750916131&w=1920&h=1080
Source link