Apple really needs to launch a foldable iPhone in September

Apple iPhone 17 It is expected to be launched within weeks at the September event. From the cameras that were promoted to the improvements of artificial intelligence in iOS 26The new iPhone collection is expected to get a set of new features. But long -term foldable iPhone Flip It is not expected to be part of this year’s launch. Most of the Android phone makers, Including SamsungGoogle, motorola, OnePlusand Xiaomi Honor, foldable devices have been sold for years until now, and you have begun to feel that Apple was late for the party. This may be a problem.

Apple dominates the excellent phone category, however Folds – Which is suitable for the distinctive space in terms of price- it is already cut off, with it, with Motorola tells cnet 20 % of customers who buy a Razr jump ship from Apple. Meanwhile, Samsung is located in the seventh generation of the Flip and Fold series. Lisa Edicco also discovered a visit to Seoul.Folds everywhere“In the South Korean country in Samsung.

With almost every main Android phone maker entered the folding market, Apple risks potential customer loss. It is also at risk of allowing a competitor like Samsung to become a folding name, which may make it difficult for the Apple to make an effect if it finally launches its own device. Moreover, the early adopted advents to the foldable technology may be very steadfast in the environmental Android system by the time when the Apple phone to switch to iOS arrive.

Apple is unlikely to be worried. It is estimated that about 20 million foldables were sold from all manufacturers worldwide in 2023, while Apple sold 26.5 million iPhone 14 Pro Max in the first half of that year alone. In 2024, foldable sales were flat – and 2025 are not much better, according to Analysts in CounterPoint ResearchAlthough Samsung made reports Record pre -numbers For the latest folding. Apple clearly feels that she has not missed the boat yet.

Apple has always succeeded in spending its time, monitoring the industry and launching it on its product when it is ready. Apple has not invented phones, tablets, smart watches, or computers, but found ways to take existing products and make them more useful and more valuable in daily life-and I dare to say-more exciting. This is why iPhone, iPad, Apple Watch and Mac are dominating the market today.

For me, I need to see the Apple phone on the foldable phone. I have previously written about how I am disappointed, I am in a fold. I was a mobile correspondent for more than 14 years, and the phones are increasingly boring because they are close to becoming slight differences on the same rectangular slab.

Read more: The best FLIP phone for 2025

Promise a new thingSomething innovative, something briefly ignited some excitement inside me, but after several years, this excitement diminished to the extent. They are good products, and while I love the modernity of the screen that bends, it is not a revolution in how we interact with our phones. It is not the way to reach the touch screen when we were still pressing the buttons to write text.

I was hoping to have a Google pixel fold The phone is to approach the foldable frontAnd while the modern Pixel 9 Pro Fold – The second generation of folding from Google- offers some wonderful updates, and still does not offer any kind of revolution. Instead, it seems like a move to I am from Google. As previously OnePlus is open. So, I instead left to look to Apple, a company with a busy record in the product revolutions, to create a new type of this type that really drives forward how we use our phones.

This innovation will not only come from the product design. Apple works closely with third -party software developers, which is the input that would help the foldable iPhone to become really useful. My biggest complaint about their folds at the present time is that although devices are decent, devices are only mainly on standard versions of Android with a handful of user interface modifications that have been delivered. They are regular phones only to bend.

A few Android developers adopt a folding format, and it is not difficult to know the reason; There are not yet enough users who justify time and expenses to adapt their programs through a variety of screen sizes. Multiple foldable formats are already facing that Android Foldables faces the same retail problem with which the platform has been afflicted from the start. Android’s -based milestones are a more difficult platform for developers to build than regular phones. Apple will be able to change this, as proven with iPhone and iPad.

Looking at Apple’s close relationship with first-class developers-not to mention their vast developers team-I expect that Apple Adminible will make innovations that make them more than just the iPhone that folds two halves.

I really hope he would do so. I want to look at the launch of Tech again. I want to feel enthusiastic for a new tool in my hand and feel that the moment is “Wow” because I do something transforming for the first time.

In short, I don’t want to get bored of technology anymore. Apple, you ended up.