Apple launches an application for party invitations to pay repeated revenues

apple On Tuesday, he issued a new application to create invitations and send them to the contacts. The application is called Calling Apple.

Users can create events, such as birthdays, graduation, Housewarming, RSVPS lists and guest lists through the application. Apple also available on the web.

Although users will not need iPhone to RSVP for events, they will need to subscribe to iCloud+ driven invitations.

The launch is the latest example of the Apple Services Strategy, as the company offers new paid subscriptions to be marketed to its installed base of 2.35 billion active devices. Apple Services Department has become the second largest business for the company behind iPhone, where sales of $ 25 billion in sales were recorded December quarter.

Services have also become a great source of Apple profit, with a total margin of 74 %. The growth of the Apple Services Department helps The total Apple margins expand In the last quarters after years of survival. Apple services work also includes a search deal with Google, Apple Pay Payments and hardware guarantees.

With invitations, Apple takes part of the startup, a startup founded in 2020 that allows users to make and send the event invitations. A part did not immediately respond to CNBC’s request for comment, but he posted a joke on social media About the Apple app is copies.

The ICLoud+ subscription starts from $ 1 per month for 50 GB of storage, and it is included in the other Apple subscription packages, with up to $ 38 per month, which also includes the company’s television and Apple TV service, access to games, fitness classes and news.

Apple Intelligence invitations also include a group of company’s artificial intelligence programs. Apple Intelligence can create pictures of invitations and help in writing the invitation using the company’s writing tools. Apple Intelligence also has the ability to share a photo album or a playlist with the event’s guest menu.

Although Apple does not receive an individual assumption on many iCloud+ services, it now has a set of paid features that aim to make users retreat from free storage. This subscription service provides a specially -to -browsing VPN service, iCloud email fields, store local safety camera and the ability to create stove emails.

Apple does not reveal the number of iCloud+subscribers. The company said last week that it has one billion subscribers, but this number includes applications for applications through the application store in addition to direct iCloud subscriptions.