Apple kills augmented reality glasses project

It is clear that Apple no longer sees the future through the glasses reinforced. According to A report from Bloomberg Mark GormanThe company gives up a project to build lenses that compete with Ray-Ban Smart Meta glasses, which endangers the company at the risk of overcoming its competitors after the commercial failure of Apple Vision Pro headphones.

The N107 is not the N107 project, however Bloomberg reports It was that the plan was to build glasses equipped with technology similar to any other pair, but it provided the features of augmented reality that could only show visual information to the person wearing tires. There was a preliminary version of the product on the iPhone, but this was canceled as soon as it turned out that the treatment energy needs of the glasses had confirmed the phone and quickly drained its battery. The Apple transformed the gears into the glasses of the Mac glasses, but it continued to expect the test. According to what was reported, the company threw the towel in the project completely earlier this week.

By getting rid of augmented reality glasses, Apple implicitly recognizes that they cannot break the VR/AR space. Apple Vision Pro, which was presented in 2023, is a technically impressive device with no use, very expensive price, and retail trade for $ 3,499. Apple spent most of 2024 in reviewing expected sales numbers less and less, and finally settled on An estimated 500,000 units are soldWith a little momentum to suggest that the gates are about to open up.

Meanwhile, Meta appears to break the code to AR glasses – at least when it comes to sales. Smart company glasses, a cooperative effort with Ray Ban, sold more than a million units in 2024, for all the details were transferred I was informed by drilling. The fact that glasses start from $ 300 to help, because they make them accessible to consumers much more, although the definition is likely to support the cost in order to boost sales. Reality Laboratory, AR/VR Meta section, He lost 5 billion dollars during the fourth quarter of 2024 While sales of $ 1.1 billion are only born at the same time, even though glasses become a slight blow.

However, Meta is on wearable devices. CEO Mark Zuckerberg put forward the idea that the company can sell.Billions of artificial intelligence glasses“In the future, that is, certainly if we only say things, then why do we not aim to rise? Whether it will strike this number, he will try it. According to what Meta was stated, a pair of AR glasses similar to oakley For athletes and follow-up to Ray-Ban called Hypernova It will feature follow -up heads.

Meanwhile, Apple appears to return to the drawing board. The company has VISION Pro concepts in business and AirPods model with cameras, For each Bloomberg. But this seems less similar to a company with a vision and more similar to a company represented in throwing things on the wall to see what sticks are.