One of the customers of the new smartphone for Orange Colord Pro Max reserves the retail store in ChongQing, China, on September 19, 2025.
Cheng Sheen Getty Images News | Gety pictures
The enthusiastic buyers flocked to Apple stores on Friday morning to capture the new generation of iPhone devices at a time when the American technology giant has experienced concerns about artificial intelligence plans in addition to increasing competition.
One of these markets is China, where Apple customers waited for hours and even overnight to get their hands on the new iPhone
First in Sanlitun’s Apple Store, Beijing, Liu – did not want to get to know his full name – which CNBC told had been line up from 11 pm on Thursday to get his chance to capture iPhone 17 Pro Max.
He said he was enthusiastic about the new colors of the smartphone and exterior design, which Apple says has improved the heat of the phone.
Products include display for the first time iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air, as well as new Apple Watch and AirPods.
Although it was available for advances in the United States from September 12, the global launch is of particular importance as Apple holds the growing competition in foreign markets.
China competition
It is worth noting that Liu also said that he turned into Apple from Huawei in recent years, as IPhone has seen better for daily life and entertainment.
Another person, who was just wanting to get to know him from his title, Yang – a former Xiaomi user – was waiting for his hands to be obtained on the latest iPhone, preferring them to their operating system.
Liu and Yang expects that many Chinese population will buy their first iPhone this year due to new features, such as larger interior storage.
If this trend will be issued, this will be welcome to iPhone news, which lost its market share in China against players like Huawei and Xiaomi.
After years of driving in the region, Apple now owns only 10 % of the Chinese smartphone market, and transcends local players such as Oppo, Huawei, Xiaomi and others, according to Data from omdia.
To date, the signs are positive for the iPhone 17 in China. Last Friday, JD.com-one of the largest e-commerce platforms in China-the first minute of iPhone 17 has exceeded the volume of Preormer on the first day of the iPhone 16 series last year, I mentioned.
Other markets
In the much smaller market but the wealthy in Singapore, the designed iPhone 17s also impeded enthusiastically, where long lines are formed outside the apple ports throughout the city.
Iman Iman and Daniel Mohamed Nouf, two young professionals in Singapore, made a queue hours before it was opened at the Apple port in the famous Marina Bay Mall in Singapore to buy iPhone 17 PROS, which they said was their first new phones in many years.
Quoting new designs, longer battery life and improved camera, they said that new phones provide enough to keep them loyal to the Apple ecosystem.
The lines were longer in one of the outlets in Orchard in Singapore, the city’s basic shopping center, with a separate waiting list for people who arranged iPhone devices.
“The first global demand for the iPhone 17 series is largely positive.
I said if the primary iPhone 17 in particular outperformed expectations, as pricing at the launch remained no change from its predecessor despite the promotions of memory storage.
In Singapore, customers who arrive at the Apple outlets were also looking to get some of the new AirPods Pro 3, referring to the live translation feature as a main sale point.
Apple intelligence
A successful iPhone 17 launch can help reassure Apple investors after an artificial intelligence feature that Start Late last year.
Speaking to CNBC last week, Ben Wood, the chief analyst at CCS Insight, praised the launch of the last Apple products, but said the company needed to achieve artificial intelligence.
“There is no doubt that Apple needs to provide AI,” he said, noting that the company “dropped the ball” from last year by offering great promises that it failed to achieve. These plans have now been paid next year.
“Apple has to catch up with (AI), but for the time being, I think they have a sufficient runway to be able to overcome the decisive period.”
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