Apple Intelligence gambling on privacy as a fatal feature

As Apple around the world The key developer conference concluded on Monday, the market monitors could only notice that the company The share price decreasedPerhaps a reaction to Apple’s The relatively low approach to integrating artificial intelligence Compared to most of its competitors. However, the features and promotions based on Apple Intelligence were abundant, while some of them were operated using a cloud platform focusing on the company and privacy known as the company known as the name Special cloud accountMany work locally on the Apple Intelligence Apple Intelligence devices.

The Apple new messaging feature transmits texts from phone numbers and accounts that have not previously interacted with the “Unknown Sender” folder. The feature automatically discovers time -sensitive messages such as login codes or food delivery updates and will continue to be delivered to your main inner box, but it also wipes the messages that appear to be Fraud operations And put them in an unwanted folder. All this sort is locally using Apple intelligence. Likewise, the expanded and locally expanded calls feature will receive unreliable phone calls, ask for details about the caller, and copy the answers so that you can determine whether you want to pick up the call. Even live translation adds the actual time translation to calls and messages using local treatment.

From the perspective of privacy, local treatment is the golden standard of artificial intelligence features. Never leave the data your device, which means that there is no risk that it ends up to an unintended place as a result of a journey across the cloud. and New features Like unwanted messages and sorting a “unknown sender” of messages, it seems that examining calls for unreliable phone numbers, and all live translation tools are designed with a strategy to use privacy as a distinctive in the already crowded Amnesty International field.

In addition to being a privacy friendly, local processing has other advantages such as allowing artificial intelligence -based services to be available in the internet non -connection and accelerating certain tasks because the data should not be sent to the cloud and processing it, then sending it to a device. If artificial intelligence features are widely available and accessible, although most companies are bound by trying to factors in low old devices that many of their customers are likely to use that may not be able to deal with local artificial intelligence. Apple does not need to be comprehensive, as it produces both devices and programs and has already imposed restrictions that Apple Intelligence can only run on modern devices.

There are other restrictions on Apple Intelligence, and the company also provides integration with some obstetric intelligence services for external bodies to expand jobs. For openai ChatgptFor example, users must run integration, and will be asked for the Apple Services used to confirm every time they go to to send Chatgpt queries. In addition, users can choose to log in to a ChatGPT account, in which case their inquiries are subject to regular Openai policies, or they can use Chatgpt without logging in. In this scenario, Apple says it does not link the Apple ID or another identifier to inquire about the IP addresses for users.

Apple has been widely invested to develop a special cloud account to maintain strong safety and privacy guarantees to address artificial intelligence in the cloud. Even other companies started Create a similar safe cloud plans For products and services that are particularly focused as a specific feature. But the fact that Apple still publishes local treatment of new features when possible may indicate that privacy is not just an intellectual priority in the company’s approach to artificial intelligence, as it may be a work strategy.