Apple has a huge Siri problem that may not do WWDC 2025

Apple’s annual WWDC developer conference is almost here, and it is an important conference. Not only for iOS operating system, which takes another step forward in redesigning a rumor IOS 19 – ER – iOS 26Or for iPados devices, which have just occurred WhatsApp on timeOr even for Visionos, apparently the Apple operating system Vision Pro headphones This is still awaiting a cheaper version.

Put all these expected updates aside for a moment, because Apple actually has larger fish in the pan this year, and IOS will not be sufficient to distract them from the large and pink elephant, which expands AI in the room. It’s time to talk about Siri artificial intelligence, or its absence. If you are not followed, Apple Intelligence had some conflicts Since the launch of Apple in October 2024, the most prominent of these obstacles, it can be said that the LLM is the Siri Voice, which has been unprecedented.

As Bloomberg Mark Gorman mentioned in MarchApple delayed the Siri upgrade indefinitely after trying and its failure to obtain the Apple Intelligence Centrality to the savage. Bloomberg wrote in March: “… Apple was struggling to end the development of features and the improvements will be postponed until at least May when IOS is 18.5,” Bloomberg wrote in March. “Since then, Apple engineers have been racing to fix a set of errors in the project. The work has not succeeded, according to the people participating in efforts, and now believe that the features will not be released until next year as soon as possible.”

Listen, things happen, products are delayed, and looks at it, but this is not necessarily what makes Siri stumbling from Apple interesting; It may be the issue as an indication of the company’s conflicts by developing artificial intelligence from the next generation in general, and given the way things are going in the world of technology at the present time, this is very bad for business. Apple has already started its journey to merge the AI ​​and LLM features that work in its products in its products behind the competitors. This is not unusual-Apple is known as a more waiting and vision approach-but when it is paid to wait and see conflicts outside the gate, the eyebrows tend to raise them. This is where we are now.

Looking at these very general struggles and pressing their modification, WWDC 2025 may come with higher classes than usual, not only to move the ecosystem of the entire iOS system in a fundamental way, but to record the record on Apple acumen in the world of artificial intelligence that is still very volatile. Does Apple have a brain strength and a vision to set a course in Apple Intelligence, or has the AI/ML team responsible for internal acquired features According to what was reported by the title by the company’s colleagues? This title, by the way, is without a goal. Och …

The good news of Apple is that, most often, the pressure is more visual than dependency at this stage. Most people, although focusing on working on artificial intelligence and LLMS, are not installed on their phones, laptops or tablets that contain these AI features. In reality, PPlaying from CNET About if people with iPhone or Samsung phones are already used or want artificial intelligence features that interest is Tepid at best. According to an opinion poll in December 2024, a huge number of people (73 % of iPhone users and 87 % of Samsung users, precisely) who can use artificial intelligence on their devices that they believe that the features add little value to the general phone experience.

For this reason, I will not call WWDC 2025 the moment of Apple’s AIP APLE’s AIP features by any means, but it is also not a complete deletion as well. While Apple discovers a way to put its path straight, it appears that other competitors such as Samsung and Google are moving forward and throwing artificial intelligence features on the wall. Most of these small potatoes are frankly at the present time, but this may not be the case for a long time. Do not understand me wrongly, I am still skeptical of the effect of artificial intelligence in the long run on our tools and our lives in general, but given the amount of capital and attention to artificial intelligence, this may change soon. If Apple is backward Another year, Then this makes it difficult to catch up with.

However, it is about optics, and if you are a betting man, I put the money on Apple to change the focus on its amazing redesign of iOS and hope that the interest will remain on the things that He is Do instead of what is missing. IOS may be sufficient to steal the offer. Early rumors indicate There is a great optical reform Coming inspired by Visionos, and the lord knows that I am lollipop for a Vibi. There are also rumors about a Game Center This unifies the Apple games via platforms and features such as improved battery management that may give your device some additional juice. I am sure that there will be a lot that should be sorted through WWDC 2025 ongoing next week, and I am sure that many of them will be added and perhaps even fun, but the truth: Apple will not be able to hide from artificial intelligence errors for a long time, and the developer conference may be the perfect time to tear a manager with management.