Apple China iPhone sales have grown for the first time in two years

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People stand in front of the Apple store in Beijing, China, on April 9, 2025.

Tingshu Wang Reuters

apple Counterpoint Research said that IPHONE sales in China rose in the second quarter of the year for the first time in two years.

The sales of iPhone devices in China jumped by 8 % on an annual basis in the three months until the end of June, according to CounterPoint research. This is the first time that Apple has registered a growth in China since the second quarter of 2023.

Apple’s performance was strengthened through promotional offers in May as Chinese e -commerce companies deduct the iPhone 16 from Apple, which are the latest devices. Technology giant also Increase trade prices For some iPhone.

“The Apple iphone rate in May was good and good future, a week before the 618 shopping festival,” Ethan Che, Assistant Director said in a press statement. The 618 shopping festival in China is taking place every month, and retail e -commerce dealers offer severe discounts.

Apple’s return to growth in China will be welcomed by investors who have seen the company’s shares drop around 15 % this year as it faces a number of opposite winds.

US President Donald Trump Apples threaten definitions CEO Tim Cook urged The manufacture of iPhone devices in AmericaExperts said a step they said they will be almost worthy. China has also been a headache for Apple since Huawei, which Smartphone trade was exposed by US sanctionsIt returned in late 2023 with the release of a new phone with a A more advanced segment Many believe it will be difficult for China to produce.

Since then, Huawei has launched devices in China and started even Dip a finger made again to the international markets. The Chinese technology giant has found a success in eating in some of its market share in Apple in China.

Huawei sales increased by 12 % year on an annual basis in the second quarter, according to CounterPoint. The company was the largest player in China in the market share in the second quarter, followed by Vivo and then Apple in third place.

“Huawei is still running on the primary loyalty of the user because it replaces their old phones for new Huawei versions,” said Evan Lam, chief analyst at Point Anti -Point.



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