Apple launched its dedicated Apple Store app in India on Friday, deepening its retail presence in the world’s most populous country as the iPhone maker seeks to tap growing consumer demand.
the programIt allows customers to purchase Apple products directly while receiving personalized shopping recommendations, the company said in a statement.
Through the app, users can also customize their Macs with more powerful chips, extra memory or additional storage space — features long sought by Indian customers — and arrange for their purchases to be delivered or picked up.
This move comes at a time when Apple is working to strengthen its foothold in India, where it opened its store First physical stores in Mumbai and Delhi in 2023. Company It plans four additional stores In the technology hub of Bengaluru, Pune and other parts of Delhi and Mumbai. (apple Launched its online store in India In 2020.)
“At Apple, our customer is at the center of everything we do, and we are thrilled to bring the Apple Store app to reach more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of online retail. statement.
The app features separate product tabs, personalized recommendations, and post-purchase support including online setup sessions with Apple specialists. Customers can also sign up for free training sessions at physical Apple Stores and learn about Apple trade-in and financing options, as well as add free engravings on devices like AirPods and iPad in eight languages.
India, the world’s second-largest smartphone market, is slowly becoming an important geographic region for Apple as it looks to expand its manufacturing bases outside China. The company started assembling iPhones in India in 2017 and has been doing business ever since Expand production Through partners including Foxconn and Indian conglomerate Tata.
https://techcrunch.com/wp-content/uploads/2023/04/apple-india.jpg?resize=1200,675
Source link