Aonic announced today that it has made a $10 million minority investment in mobile gaming discovery and loyalty platform operator Mega Fortuna, with an option to acquire its entire capital for $70 million. This comes less than a month after Aonic announced its receipt An investment of $160 millionwhich it planned to direct towards growth, mergers and acquisitions.
Mega Fortuna’s flagship product is Richie Games, a rewards platform that allows users to earn gift cards for discovering and interacting with different mobile games. Aonic believes the company’s rewards technology will mesh well with some of the other companies on its list — especially Exmox, its user acquisition and marketing company.
“Mega Fortuna is revolutionizing how players engage with mobile gaming by seamlessly blending discovery and rewards. In just two years, they’ve built an incredible platform that resonates with millions of players around the world,” Paul Shimp, CEO of Aonic, said in a statement. This investment not only strengthens our portfolio, but fits perfectly with our Aonic portfolio – particularly through significant synergies with Exmox, a leader in performance-based user acquisition.
Seamus Ulker, CEO of Mega Fortuna, added: “This achievement is a testament to the exceptional talent, dedication and innovation of the entire Mega Fortuna team…None of this would have been possible without the incredible teamwork and passion of our employees. Partnering with Aonic and collaborating With Exmox it is not only an opportunity to expand our vision but also recognition of the outstanding effort that has brought us here. I could not be prouder of what we have achieved together.”
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