Analysts expect that the cost of the Amazon Prime membership may rise in 2026

The Amazon Prime membership cost will be possible next year, according to Wall Street.

“In a research note Bank The e -commerce giant in Seattle can raise the price of its famous membership in Amazon Prime in 2026.

Amazon imposed a $ 139 annual fee on its main membership in the United States Since 2022. Before that, it costs $ 119 a year.

The JPMorgan Research Memorandum said that setting a higher price so it will be “consistent with the rhythm of raising the price almost every 4 years.”

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PRIME membership provides subscribers for free on the same day, for one day, for two days on many products, along with the main video access, Amazon music, initial reading, and discounts in Whole Foods and Amazon Fresh.

Anmuth said that the value of the different aspects of Prime membership makes the subscription worth about $ 1430 annually, which is “about 10x the cost of a prominent subscription of $ 139, +6 % of our estimated value of approximately $ 1,345 in 2024, and more than twice the value 544 in 2016”.

the E -commerce giant New benefits have been presented and “scaling current offers” for Amazon Prime has been presented in recent years, making it increasingly more valuable, according to JPMorgan analyst.

Anmuth highlighted Amazon’s expansion of its loyalty network and the transport network in the last mile, as well as the increasing focus on the “regional loyalty infrastructure” and other initiatives when it comes to logistical services.

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The search note also mentioned the advantages of the groceries in Prime, the free Grubhub+ membership for American users, the new shopping features and the company’s investments in the video flow service.

Amazon and Grubhub began making Grubhub+ free membership available to the main subscribers in the United States “as a continuous offer” in May last year, even while giving them the ability to submit applications through the Amazon website and its application.

Prime “is a major engine for the Amazon business countries and helps Amazon to build a loyal customer base,” according to JPMorgan analyst.

In the observation, Anmuth suggested the high price of $ 20 in the United States, which could bring Amazon a payment of approximately $ 3 billion in “additional annual sales”.

He also pointed out that JPMorgan does not believe that the increase in price in the next year may cause a “significant interruption” or the growth of membership negatively.

This year, the bank estimated that the number of Prime membership is 350 million, with international markets “a strong growth opportunity” in the future.

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Amazon First began providing Prime membership in 2005, about a decade of the company’s first establishment Jeff Bezos.

It was the giant of e -commerce Market value Of more than 2.3 trillion dollars from Monday, making it one of the most valuable companies in the world.