Founder of XX-Xy Athletics and former brand president Jennifer Sey joins’ Varney & Co. ” To form a controversial American Eagle advertisement with Sydney Sweeney.
The American Eagle shares increased by 25 % in trading hours after Wednesday hours after Retail seller Issuing the profit report in the second quarter, in which he described the success of her advertising campaign with actress Sydney Sweeney.
In the profit report, and Pittsburgh clothing company based Thanks to the Sweeini’s controversial campaign, “Great jeans”, which was launched in July, and also included a set of falls, partly to increase participation, similar sales and awareness of customers.
“The famous fall campaign with Sydney Sweeini confirms that we are the American jeans brand,” Jay Shottinstein, CEO of American Eagle Outfitters, said during a Wednesday’s profit call. “We have seen a new selection of customers and a brands aware of the population composition and age races.”
Sydney Sweeny in “Americana” in Los Angeles, Lyongit, Los Angeles, in the 5 -spot desert, August 3, 2025, in Los Angeles. (Gilbert Flores / Variety via Getty Images / Getty Images)
The American Eagle has successfully admitted its recently launched marketing partners Football player Travis KelosWho participates to the singer Taylor Swift. The company announced last week that it will launch limited design cooperation with the Kelce’s Lifestyle, Tru Kolors.
The American eagle arrow jumps after Trump’s praise of Sidni Sweeini M.
“It fed it stronger Product offers “The success of the recent marketing campaigns with Sydney Sweeny and Tarvis Killi, we have seen an increase in awareness of customers, participation and similar sales,” Schuttentein said in a statement.
“We look forward to building our progress and the continuous strength of our iconic brands to pay high profitability, long -term growth and the value of shareholders.”
Show a window for actress Sydney Sweeny at the American Eagle Store window on August 1, 2025, in New York City. (Michael M. Santiago / Getty Images / Getty Images)
The American eagle, which focuses on General Z MarketingShe has previously partnership with actress Gina Ortega and tennis Coco Goff, according to Reuters.
Earlier this summer, the retail giant released her campaign with Sydney Suene, entitled “Sydney Sweeny has a great jeans.” After the launch, there was a mixture of reactions on social media.
Travis Kelce, Left and Taylor Swift interact with the play The Edmonton Oilers and Florida Panthers during the first period in the game 4 of the Stanley 2025 Cup final in Aryant Bank Arena on June 12, 2025, in Sunrise, FLA. (Bruce Bennett / Getty Images / Getty Images)
Some of them are called American eagle campaign “Deaf tone” due to alleged racist tones. Others praised the actress for killing the ads. President Trump is even harmonious, describing the advertising campaign as “wonderful”.
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In a promotional video posted on the brand InstagramThe 27 -year -old walked towards the American Eagle advertising board and the logo of the logo “Sydney Sweeney has great genes.” Sweeney via “genes” and replace them with “jeans” before walking away.
Janelle Ash from Fox News Digital contributed to this report.
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