Amazon, who is making 7 numbers, says that one of the strategic addition has doubled its profits

• Lisa Harrington started selling clothes on EBY before moving to Amazon.

• Her work that sells the doors of internal cats began after the appointment of the PPC coach.

• It confirms investment in training and networks for business growth in the long run.

The e -commerce march in Lisa Harrington began in early 2010 when she started selling clothes, wallets and other elements in her wardrobe, which she no longer needs.

I used EBay’s profit to launch her first Amazon product – dog harness – and sold enough to finish companies job in 2016. The doors of the inner catThat has become Amazon is higher selling And bring seven numbers in the annual revenue.

Harington, who was doing e -commerce for more than a decade, selects one decision to transfer her business to the following level: appointing a PPC coach.

PPC (Pay-Click) refers to the Amazon advertising platform, where sellers can pay to display their products prominently. Many sellers consider ads as an essential aspect It succeeds in competitive e -commerce space.

For years, “I had a very low spending on advertising,” Harrington said for Business Insider. Discovering how to run Amazon ads did not want to spend its time.

“I had no great interest in it. I really wanted to focus on brands and product development, but it has a tremendous impact on the profit and loss that you could not really ignore.”

The idea of employing a coach came from an industrial event.

“I remember talking to this woman, and she is like,” I hire a coach for everything I don’t know how to do it. It is the fastest way to promote. “

“I took advice, and I found a coach to help her specifically with ads,” while I worked, my profit has multiplied. “

It took six months to find the right fit.

“It is difficult to find coaches. But when you find one, this increases your business,” she said.

Over the past two years, its PPC coach has become a general coach. They discuss everything from the development of the product to effective employee management.

“It is the only person I can talk to about every aspect of my work. She has not only experience, but she has basic information, so I can spit with her, solve problems, and reach great ideas,” Harrington said.

A full -time entrepreneur and two children do not hesitate to use external sources when she can.

“I am trying to get a coach for everything because, fortunately, I reached the point where I can push people to help me,” she said. “This, in some cases, tends to be a cheaper way to learn skill or a cheaper way to accomplish something.”

Harrington is also a member of the elite A group of Amazon sellers seven numbers The name One million dollars. Members must complete the interview and application and pay $ 7,497 annually to join the group, giving them access to exclusive events and a strong network of first -class entrepreneurs.

She is determined to invest in yourself “always pays profits.”

“The knowledge you gain, the networks you gain, and share the experience you hear, the tips and tricks that you can access-not only that is to help your work in the short term and help the profit and loss statement, but you also learn all these things, so that you can rebuild everything, you can rebuild them again.”

Read the original article on Business Insider