Amazon reveals the long -awaited Alexa with the features of artificial intelligence

Amazon On Wednesday, it announced a comprehensive reform of the Alexa digital assistant.

Panos Banai, deputy head of the company’s devices and services in New York, said that the service that was renovated, which Amazon calls it “Alexa+” is supported by obstetric artificial intelligence.

“From time to time, technology comes and everything changes,” Banai said. “(Language Models) The theater enters and changes mainly the way we think about artificial intelligence … I have shook everything.”

Alexa+ can buy concert tickets, ask grocery, book Book dinner, and make recipe suggestions designed for certain people in the user’s family, among other tasks. You can also read study evidence, then test users on answers, as well as organize handwriting documents and summon information from them.

“You will learn the rhythm of your life and take a proactive action with you,” Banai said.

Daniel Rosh, Vice President of Amazon Alexa and Fire TV, said on the stage that Alexa underwent a “full engineering” as part of the upgrade.

“It is not easy to take LLM and raise it in the original Alexa,” Rosh said.

Alexa+ uses a “wide range of modern training models” from many service providers. This includes the Amazon Special Collection of Nova models, as well as those created by third parties such as the emerging anthropologist, supported by artificial intelligence.

The company has faced increasing pressure to upgrade Alexa since it issued Openai Chatgpt in late 2022, as it was surprised by users of its ability to perform complex functions such as writing fiction and coding programs. Suddenly, Alexa and other vocal assistants, like her, began to appear outdated, prompting Amazon to think about renewing.

“They realize that they need to get this correctly, and if they get it properly, we may talk less about Openai versus Anthropic and more Alexa and ChatGPT,” said Tom Forte, the chief internet analyst for consumers at the Maxim Group.

CNBC mentioned last May Amazon was considering imposing monthly subscription fees on Alexa as part of a batch to earn money from service.

Alexa Amazon subscription fee can help compensate High cost of developing artificial intelligenceAnd the digital assistant made a more profitable work, he said Gitch OberraniResearch Manager supervises wearable devices and other IDC devices.

“You are looking at any system of artificial intelligence there, and they all have very high development costs,” Obrani said.

Amazon will need to walk carefully with a paid Alexa service to avoid turning off the main subscribers, who already pay $ 139 annually to loyalty membership.

He added that the company will have to show users “what this new Alexa does” to justify the subscription. Openai offers a free version of ChatGPT, as well as a distinct subscription for $ 20 per month. A paid version of Chatbot costs Anthropot 20 dollars per month.

“Their fans are already great, so the transfer of a small part of these users to a subscription may bring them a good amount of money.”

It was launched in 2014, and Alexa was a project for the passion of Amazon Jeff Bezos, who imagined that it could one day look like a computer perceived just like “Star Trek”. Amazon created early progress in the audio program, and more than 500 million Alexa devices were sold in the world He said in 2023.

But Alexa was not a transformative as Bizos hoped. Most consumers use their digital assistants for “very simple tasks”, such as checking the weather or playing music, primarily via smartphones, not smart speakers, according to Forrester Research.

Alexa is also unintended. Amazon has not been imposed at all to reach Alexa, instead, provokes it in the loudspeakers assortment, tablets and other devices, which are priced in a well -known cost or less than the cost of making it. The company hopes that Alexa reactions will direct consumers towards spending money on its products and other services, but that failed to achieve it.

Amazon has lost tens of billions of dollars on its work, which includes resonance, burden, fire TV and other products, Wall Street Magazine It mentioned last July.

After the launch of ChatGPT, Amazon started working to repair Alexa with the AI’s given technology to make it more updated and useful. Company Alexa was tried in 2023Although this new version of Alexa is called “Let’s Chat”, it has not been launched for the public.

The CEO of Amazon Andy Gasi is closely examined, or In some cases, it stopsMany unpaid or losing company projects. This included the unit of devices and services, which includes Alexa. The unit was subjected Two rounds of workers’ demobilization As part of the company’s job discounts in 2022 and 2023, where more than 27,000 Amazon employees were abandoned.

He watches: Artificial intelligence has Google, Microsoft and Amazon to overcome more energy sources