Amazon Prime’s video now appears for nearly 6 minutes of ads per hour, and double what it was

Amazon is now from four to six minutes of ads per hour on her main video Broadcast service. This is the weakness of the advertisement from when the company provided ads in January 2024, According to a report from Adweek.

According to the report, which relies on information from six buyers and documents, Amazon informed investors of the increase in ads but did not announce the change.

Despite the initial grumbling of consumers, Amazon provided ads to Prime Video in January 2024, with an advertising load ranging from two to three minutes per hour.

“We are still focusing on giving priority to innovate ads on size,” said Amazon Adson ADSON spokesman. “While the demand continues to grow, our commitment is to improve advertising experiences instead of increasing the number of ads offered. Since the beginning of this year alone, we have announced multiple capabilities, including the brand+, full TV and new advertising formats-and each is designed to provide a leading in the industry and enhanced customer experiences.

It serves at least a few purposes. It brings the main video closely in compliance with a larger amount of ads displayed on other signs such as Hulu, Tubi and Paramount Plus, and Amazon also allows the sale of many other ads regarding their stock.

It is not known whether the main video will increase the burden of ads, but nevertheless ads on broadcasting channels will be more space for revenue growth for broadcasting services. A recent report from the subscription analyst antenna He pointed out that “3 out of 4 individuals face the choice of ads for the selection of ads” and that nearly half of the subscription video on demand is what the antenna call “advertising managers”-users who choose both levels free of advertisements and advertising support.