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Amazon Prime Day It begins officially today.
The e -commerce giant said that Prime members will get discounts on the elements in a variety of different products categories throughout the four -day event.
The company preceded its main day from 8 to 11 July by offering early deals on clothes, groceries, some Amazon devices and more.
What do you know about the day of Amazon Prime

A picture of the Amazon Prime Package. (Marco Bertorello / AFP via Getty Images / Getty Images)
The Amazon Day deals will last for four days on Friday. Consumers must have a major membership in order to benefit from the discounts of the summer event.
During the peak day, Amazon said it will show “millions of deals with savings on food in the store, snacks of summer gatherings to home improvements that should be, return to school, discover health care, family favorite games, best -selling books, PET basics, and even distinctive luxury and luxury.”
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Customers will be able to get a 50 % discount on some Amazon devices while the e -commerce giant holds peak day.
Among some other deals that Prime members can expect to see them include up to 40 % discounts on Bissel, IROBOT, Tineco and Eufy Floircare products; Up to 40 % discounts on some tarte, urban decay and cosmetics. Discounts up to 30 % on Barbie, Hasbro Gaming, Play-Doh and Melissa & Doug Toys; It reaches 50 % discounts on some fibrous clothes, according to the company.
There will also be a large number of savings provided to the elements of return to school such as laptops, school supplies, backpacks and bedroom necessities.
During certain parts of the peak day, the e -commerce giant said it plans to launch deals “every five minutes”.
The main members will also see “big deals today” amid the four days of discounts. Those “daily deal drops”, which are new this year, will focus on some topics.
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Amazon American Marketing and Prime Tech Carmen Nestares on peak day is explaining, “Why still Prime is the best retail sale, as it combines exceptional savings with the comfort of rapid delivery and exclusive benefits in one membership.”
The day of peak day lasted last year only two days. The e -commerce giant said after 2024 of the 2024 that he witnessed “standard sales and more elements that were sold during the two -day event than any previous major day.”
Other retailers are looking for competition
Other retailers will also hold multiple summer sales events.
Walmart began the same “Walmart Deals” event on Tuesday. Unlike Amazon, the Arkansas company’s deals can be found on the Internet and during the thousands of them Physical sites.

The view of the Wall Mart store on April 9, 2025 in San Leandro, California. (Justin Sullivan/Getty Emp)
The company Wall Mart+ gave subscribers early access to the evening before “Walmart deals” became available to its broader customer base. Wal Mart Membership in the fall of 2020 was offered, when membership holds $ 12.95 per month or $ 98 a year in the United States, and the membership includes free shipping, delivery and access to Paramount+ as a basic benefit.
There are deals on electronics, home commodities, clothes, return to school, games and products in other categories, according to a Wal -Mart journalist.
Wall Mart deals will end on Sunday.
During, goal The target department week has held a seven -day department for the department’s bonuses for the free target since Sunday.

The target employee withdraws red shopping vehicles to the Santa Fe NM store. Santa Fe’s goal was built in the southwestern architectural style. (Istock / Istock)
The retail seller said in a press statement that the event provides “seven days of large savings on the best deals in summer and early shopping to school and college, including up to 50 % of hundreds of elements across each category-from school supplies and electronics to daily basics.”
For example, one of the deal to be presented during the Dircettt week is “buying two, get one on books, movies and music”, while customers can see 30 % of the price of shirts, tanks and dresses through another, according to the goal.
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Technology and games are 40 % cheaper during the event.
The company said that the goal allowed those who have the membership of the target 360 circle, which costs 99 dollars annually or $ 10.99 per month, to early in deals.
A press release said that the retail seller provides a deal connected to the same membership as well, as it provides $ 50 from the first delivery order on the same day, which customers join during Circle Week Place.
The company offers three promotional offers “Today’s deal” available during the target department week as well.
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