Amazon Lens Live, a behavior that works on behalf of the real world

Amazon is investing more investment in Amnesty International’s shopping experiences with Tuesday Release to The lens livesA new upgrade that works in Amnesty International to the Amazon Lens shopping feature, which allows consumers to discover new products through visual search, similar to competitors such as Google lens and Pinterest lens. The tool will also integrate with Amazon shopping assistant, RUFUS, to see the product, as the retail seller notes.

Lens Live will not replace the visual search tool in Amazon, or Amazon Lens, which allows you to take an image, download a picture or wipe barcode to discover products. Instead, it brings an actual time component to the Amazon lens so that you can direct your phone to the things you see in the real world to see the matching products in Carosel and canable transmission at the bottom of the screen.

The addition is one of the many ways that Amazon has benefited from Amnesty International to help online shoppers. During the past year or so, the company has also launched other features like it Amnesty International Rovos Assistantand Amnesty International’s shopping guidesand AI’s improved product reviewsand Artificial intelligence tools to find clothes that fit, Artificial intelligence audio product summariesand Personal shopping claimsBesides Tools for merchants.

Lens Live also takes advantage of customer activities already: comparing shopping while in retail stores in the real world to see if Amazon has a better deal on the same similar element.

When using the new Lens Live feature, customers can click on any element in their camera display to run the feature to focus on this product. If they find a match they love, they can add it to their shopping cart by clicking on the icon (+) in addition to or clicking on the icon of the heart to save it in their wishes.

The feature is supported Amazon Sagemaker Services, which allow the deployment of wide learning models. It works on Amazon OpenSearch.

In addition, the Rufus shopping assistant, who works for Amnesty International, is available in the new experience, allowing customers to see the product summaries created from artificial intelligence and the proposed questions of conversation claims that they can ask to learn more about the element. According to Amazon, this allows shoppers to do some products research and display product visions before buying.

The Lens Live feature is first launched on the Amazon Shopping app on iOS, initially for tens of millions of American shoppers before offering others in the United States, the company did not say whether it would expand to other global markets.