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Amazon announced on Wednesday the launch Amazon groceryThe new brand with special brands that merge the common elements of the Amazon Fresh and Happy belly into one group of “grocery basics”.
The new retail giant brand features more than 1000 GroceryStarting from milk and olive oil to production, meat and seafood, with the price of most products less than $ 5. The launch comes “during the time when consumers are particularly aware of prices,” said Jason Busiel, Vice President of International Groceries at Amazon Worldwide and CEO of Whole Foods Market.
With the Amazon grocery, we simplify how Customers discover “We are marketing to choose a large -scale private food while maintaining the quality and value that our customers expect and deserve,” Bouchill said in a statement.
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Amazon announced on Wed Wednesday the launch of Amazon Grocery, a new brand with special signs that integrate common elements of Amazon Fresh and Happy GPPY into one simplified group. (Amazon)
The selection of groceries extends, starting from egg -free eggs and pre -bread to grated Parmesan, small islands and ground beef, as most products got 4 -star or higher categories than shoppers, according to the company’s announcement.
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To start launch, Amazon also offers new options such as fresh cinnamon coils, chilled pizza dough and bottled springs in bottles, with additional options such as frozen pasta meals, pie filling and granola and more frozen vegetables expected in the coming months.
Amazon banners during the 2024 CES event in Las Vegas, Nevada, United States, on Wednesday, January 10, 2024. (Bridget Bennett / Bloomberg via Getty Images / Getty Images)
The new brand package, which reduces Using plasticSports design “modern” and “clean” with bold letters, according to the company.
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In 2024, sales from Amazon Special brands It increased by 15 % from the previous year, and categories of groceries and home commodities extend to clothes.
General view of the outer part of the first branch in the UK of Amazon Fresh, on March 04, 2021, in the EALING region in London, England. (Lyon Neil / Getty Emokires / Getti Emiez)
Amazon Grocery products are now available in the country through Amazon.com, Amazon Fresh, Online and EN in stores. Availability may vary by site.
The news follows a week after the FBC announced that Amazon agreed to pay $ 2.5 billion to settle a lawsuit claiming to have misled customers to pay the price of the main contributions.
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Amazon did not immediately respond to the Fox Business request for comment.
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