Amazon is tested by sending customers directly to brand web sites when you don’t store their products

Remember the Christmas movie “Miracle on Street 34“Where she sends Messi in the store, Santa, Chris Krengal, a lively shopping shopping store to find the Christmas gift that her son wants because Messi was out of stock? Now Amazon is doing the same on the Internet. The retail seller announced on Tuesday the test of Amazon shopping feature New will redirect shoppers to other brand web sites if they are looking in the application for a specific product that Amazon does not carry.

In the film, the radical marketing strategy improved customer feelings about MAKY – and helped consolidate its position as the best shopping place. The Amazon is likely to hope to transmit the same thing, especially in light of the increasing competition from other online retailers, including Chinese e -commerce applications such as TEMU and Shein.

The retail seller says the feature is only a trial test today and will be activated for a sub -group of American customers who are searching in the Amazon Shopping app.

In the new experience, Amazon will display selected products in search results even if you don’t sell them. It will be associated with the website of retailers so that customers can click and evaluate the product options, pricing and delivery, and even perform purchases directly from the brand itself. The product information on the Amazon is withdrawn directly from the retail site on the web and is updated regularly.

These links will be displayed to external retailers along with other relevant products in the Amazon private store, including those in third -party sellers. Amazon says it will not share the personal information of users with the brand when clicking on links.

When customers click on links, they will be notified by a popup message saying “You are leaving Amazon”, so they are not confused about where they are shopping. Some brands that Amazon may return to purchasing with Prime, Exit service that allows Prime members to deal with the website of retailers using an Amazon account and their payment information. The service provides the same fast delivery to Amazon Prime, easy returns, and customer support.

However, Amazon Techcrunch tells that the experience wont Just include brands Buy with Prime. Although he was unable to share the number of precise brands that make up part of the test, the retail seller says it extends with a number of categories.

“We are constantly working to expand the choice and make shopping more suitable for customers,” Rajev Mihata, Vice President of Amazon for shopping and shopping in the conversation, pointed out in advertisement About the new feature. “We are testing more choice and brands in our search results to help customers find more of what they want and increase our customer’s shopping experience.”

Amazon says the feature will be available at first to determine customers on iOS and Android versions for its mobile application and will be published to other customers and brands based on user notes.

The brands are invited to experience the experience by sending an email to [email protected]. They can also contact this email to cancel the subscription. Amazon claims that it will not contain data on how customers interact with the brand’s website after they leave the Amazon website using the application browser.

This may be that, but even the data about the clicks around which brands revolve can help inform Amazon of the products you must store and any brands that you should judge.

Over the past year, the retail seller has added more distinguished brands and luxury to the squad, including Clinique, Estée Lauder, Ora Rings, Armani Beauty, Kate Spade New York, Kiehl’s, Dolce & Gabbana Beauty. On the other hand, it was also challenged in the Temu, Shein and Tiktok store with its low -price products Amazon distances.