Amazon CEO wants to put ads in Alexa+ conversations

Andy Jaci, CEO of Amazon, sees an opportunity to provide ads to users during their talks with the digital assistant on behalf of artificial intelligence, Alexa+He said during a call of Amazon’s second quarter on Thursday.

“People are excited about the devices that they can buy from us and that were enabled from Alexa+.” I think over time, there will be opportunities, as people participate in more multi -turn conversations, and ads play a role to help people find the discovery, and also a lever for revenue driving. “

Amazon says she has put Alexa+ to millions of customers, which is part of an attempt to make the old digital assistant capable of agents and more natural to talk to her. Alexa+ is an amazon answer to AI’s artificial intelligence aides Openaiand GoogleAnd Confusion Which made old systems feel outdated. However, business models behind the Monochological Intelligence products are still unclear.

Amazon Alexa+ made free customers (who pay $ 14.99 per month) and added a $ 20 subscription layer for Alexa+ on its own. On Thursday, Jassy suggested that Alexa+ can eventually include subscription levels to what is available today-perhaps a layer free of ads.

To date, ads only appeared in Alexa in limited ways. Users sometimes may see a visible advertisement on the Amazon smart latitude, Echo view, or hearing a pre -registered advertisement between songs on a smart speaker in Alexa.

But Jassy’s description of an AIXA advertisement was created by Alexa+ in a multi -step conversation, which can help users find new products, an unknown area for Amazon and the broader technology industry. The marketers have expressed their interest in advertising at AI Chatbots, and Specifically Alexa+But exactly how it is still unclear.

Amazon’s competitors in artificial intelligence seem to believe that advertising is a promising business model for the intrusive intelligence relationship as well. Google explores how Information ads In Amnesty International’s research experience, artificial intelligence status. The CEO of Openai Sam Altman said he is open to.Delicious “ A form of ads in Chatgpt.

Amazon spends a wealth to catch up with the artificial intelligence race. In the second quarter of 2025, Amazon capital expenses rose to $ 31.4 billion, an increase of 90 % over the same period last year. A large part of this increased spending is the development of Amazon artificial intelligence chips and the creation of data centers to support artificial intelligence models. Although Amazon’s cloud revenue, AWS, has grown by 18 % in the second quarter, the company may need to generate new business to pay the price of these investments.

Jassy is betting that users will talk to Alexa+ more than Alexa, which can pay more ads and more shopping on Amazon.com. but, Early reviews From Alexa+ Mixed. According to Amazon Scrutinize Some of the most complex Alexa+features, and they have been released Slow down than expected.

There is a lot to find out before you put Amazon ads in Alexa+. Like most artificial intelligence models, Alexa+ is not immune to hallucinations. Before advertisers agreed to make Alexa+ a spokesperson for their products, Amazon may have to reach some ways to ensure that artificial intelligence will not provide wrong ads for a product.

Jassy looks excited to make the advertisement a larger part of Amazon works. Amazon advertising revenues increased by 22 % in the second quarter, compared to the same period last year.

Providing ads in AI Chatbot conversations may also increase privacy concerns. People tend to speak more with AI Chatbots compared to the inevitable assistants, such as Alexa and Siri traditional products. As a result, Chatbots of artificial intelligence tend to collect more information about users. Some users may be unstable because of the sale of this information to advertisers and informing ads in their natural linguistic conversations with artificial intelligence.