Alta collects $ 11 million to bring “Cluels” to life with investors from all stars

Throughout her years of technology, Jenny Wang, 28, has always found a single idea – a personal design agent to help users determine what they wear and buy based on their budget, lifestyle, weather and evaluation.

She tried to build such a product several times in the past, “but artificial intelligence technology was not yet enough,” she said to Techcrunch. This has changed, a few months ago announced the launch of its dreams company, AltaFollowed by the announcement of a $ 11 million seed tour, led by Minllo Women.

The product that feels Direct from “Cluels”, In fact, he is a AI designer and a personal shopper that provides outfits and allows users to experience these looks with the customized virtual Avatar. For example, anyone can ask Alta about the best costume that might be, for example, disable Techcrunch, artificial intelligence will make suggestions and make a large notebook for clothes.

Users download their cabinet either by taking pictures or re -directing purchase receipts or searching for what is already in the Alta database. People can also wear themselves in clothes looking to buy, mix and match the clothes already in their wardrobe.

there Do others play? In the area of ​​artificial intelligence design, Like devices And CladWell, all of whom try to re -create the magic of this iconic scene in “Cluels”, where Cher plans to visit her cabinet using computer technology. Wang considers itself as part of the new wave of consumer technologies, and is looking to make design and shopping more effective.

“There are cases like Google Shopping and Pinterest who also experience artificial intelligence.” “But the experiences that consumers will need and use in the future will need to be building with new technical structures and new user interfaces.”

The product is supported by some heavy names, including the Merridhyne cup, the designer of Michelle Obama, which Wang said Wang helped training AI’s AI.

Among the other investors in the company Benchstrength; Algaé Ventures, the investment company backed by the prestigious ARNAULT family in Fashion from LVMH; Huge projects, the company founded by the daughter of Kamala Harris Mina; ARM ARM Anthropology Fund; A large group of owners investors including the CEO of Doordash and co -founder Tony Show, super models Jasmine may And Karlie Kloss, rental of the co -founder of the runway Jenny Falle, CEO of Poshmark and co -founder Manish Chandra.

Wang used the word “alignment” to describe the process of collecting her and moved strongly on the network that she collected while working in various roles of technology throughout her career. She is an engineer at Harvard University through training and invested in many companies, worked as a technical advisor for brands, and I also work roles in investment companies.

Years ago, for example, she was trained in Doordash, and she had previously volunteered on “Kode with Klossy”.

She said: “I am still dealing with activity every day and learn from our team and technical advisers.”

Wang said that the new capital will be used to develop the team and finance more research and development. She said: “Our team is constantly updating our internal models and improving the experience based on society’s observations.”

Alta is already Partnership With the American Fashion Designers Council (CFDA) to present Alta to its membership base. Wang used to live in San Francisco but moved to New York to help build technology. She said: “New York City is also a closer journey to Paris from SF,” adding that LVMH and one of its owners, an angel, the technical influence Zeta DugvilleThe company helps to expand all over Europe.

Alta also works with Marie Condo as the company expands all over Oceania and Pacific.

The plan is to look at partnership with retailers around the world.

“Many AI companies have followed the most exciting consumers in New York City,” Wang continued, adding that it had collected a very technical team but also obsessed with fashion. This start starting is her dream.