At Amazon’s Fall Hardware event, the company will bring AII, Alexa+, to Fire TV devices. With Alexa+, Fire TV users will be able to access extensive capabilities, such as the ability to ask the most sophisticated questions of artificial intelligence, get more specially designed recommendations, find specific scenes in movies, and more.
For example, Fire TV owners can previously ask Alexa+ to get recommendations that go beyond basic questions, such as “What is a good movie to spend a family movie night?” Now, they can also request a recommendation similar to the offer they were exposed to last week, or something that includes a favorite actor, among other things.
In addition, users can ask Alexa+ questions while watching them, including things like a place of filming something, where you know this actor, questions about photographic music, or get trivia behind the scenes.
During live sporting events, Alexa+ can tell you with the result from your favorite team, sharing the player’s statistics, and helping you find live events through broadcast services such as Prime Video, Sling TV, Directv and Fubo. You can also order information about the most prominent game and comments.
Another feature will allow you to use Alexa+ to find the right scene in a movie or show, just by asking about natural language sound orders. Initially, this feature works with “thousands” of addresses on the Prime video, with more other platforms on other platforms, Amazon said.

Meanwhile, Fire TV Software will make improvements in areas such as channels guide, monitoring menu, row watching, direct TV features and sports discovery.
Amazon has also announced a new collection of Fire TV devices, including Fire TV 2-SERIES, 4-Series, omni Qled TVs and a new broadcast stick called Fire TV 4K Slect. These devices will also be the first to get Alexa+ upgrade, along with selected Panasonic TVs.
TECHRUNCH event
San Francisco
|
27-29 October, 2025
In 2025 alone, Amazon launched 250 TVs with various hardware partners, indicated by Aidan Marcuss, Vice President Fire TV, spoke to Press at Amazon’s Live Event in New York. So far, customers have purchased nearly 300 million world -level fire TV.

In this event, Marcuss also showed the latest main TV, Fire TV OMNI QLED series, which can adjust itself with brightness in the room and even running when entering. The new line is said to be 60 % more brighter than previous models with local blackouts, and provides brighter and brighter black. It also includes a promotion processor, Dolby Vision, and HDR 10+ Adaptive Technology.
These TVs will start from $ 479.99 and come with 50 ″, 55 ″, 65 ″ and 75 ″.
The Fire TV 2 and 4-Series series will also include the automatic modified brightness feature, which is called “omnisense”, for the first time, as well as something called Dialogue Boost, which will dynamically adjust the voice of movies and television to make the dialogue more clear. Amazon told Press that both are 30 % faster, due to their new quadruple processor.
Class TVs start 2 from $ 159.99 and come with a choice of 32 ″ and 40 ″, while TVs start from 4 groups from 329.99 dollars and come at 43 ″, 50 ″ and 55 ″.
Fire TV Stick 4K Select ($ 39.99) is designed to be a reasonable 4K It will work outside the box with all standard broadcasting services and will soon support Alexa+ as well as Xbox Gaming and Luna.
https://techcrunch.com/wp-content/uploads/2025/09/ringo-firetv-lineup-1600×900-1.jpg?resize=1200,675
Source link