Ajax revealed a new third group for the 2025/26 season-a clean and well-known design praising the club and long history.
The group, which is produced by Adidas, reaches a beige tone inspired by the oldest known signal to Amsterdam – the privilege of the number of Count Flores V 5 from the Netherlands to the residents who live “near Esstydam”. It is a reference to the place where everything began, linking the joint heritage in the club and the city in one design.
Blue and dark red details add a touch of contrast, while the oldest seal is printed in the city of Amsterdam inside the neck.
Just like Ajax’s house and after shirts this seasonThe third group also features a special neck that highlights the founding year of the city (1275), the year of anniversary (2025), and the three Saint Andrew crosses – a major symbol of Amsterdam’s identity.
Simple, but full of sense, it is a shirt looking forward to the past while watching the present.
The third Ajax 2025/26 collection is now available from Ajax Webshop, Adidas.com and the chosen global retail merchants.
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