Airbnb in a middle -aged crisis mode

Chesky explains that historically, people used Airbnb only once or twice a year, so its design should be exceptionally simple. The company is now re -equipped for more frequent access. Open the app, and you see the trio of symbols that work as gates for expanded functions. Within a few minutes, Chesky and his clamps are praised by joy, the reactionary style of symbols-a home for traditional rents, the hotel’s service for services, and a hot air-air balloon, which represents the activities. “We thought deeply in borrowing – what is the right visual to express an experience?” Connor says. Once they decided the balloon, they drilled the amount of fire that it should prove from the basket. The symbols were drawn by the former Apple designer who did not reveal the name Chisky. He says, “It is a little secret weapon.”

Less confidential weapon is Chesky’s collaboration with the industrial designer, former industrial designer, Jony Ivee. The northern Chisky star, should be said, is Apple. “Steve Jobs, for me, is like Michelangelo or Da Vinci,” he says. Although his jobs are never met, “I feel that I know him deeply and professionally, in a way that there were only a few people, in a way that can only be able to start a technology company as a creative person and go on a rocket ship,” says Chisky. By employing lovefrom IVE and working with the main collaborators of Jobs, Chesky tastes famous jobs/IVE DYNAMIC. I himself does not make this comparison, but he praises Chesky’s design. “There are some tactical things that I sometimes use to Brian, just as a designer colleague,” says Eve. “But the majority of our work was about the ideas and the way we put problems and understand opportunities.”

Another major part of the app is the profile page. “You need confidence,” says Chesky. ” Airbnb examines new sellers, which the service host calls. For months, Chesky says, an army of researchers in the background checks the CV, licenses, chefs, photographers, manicureans, massacres, hairdressers, makeup artists, personal trainers and beauty who provide spa treatments such as face and microbes. They are all photographed professionally.

The new Airbnb guest profile interface.With permission from Airbnb

For the next stage-identify Airbnb user profiles in a basic internet identifier-Connor and her team participated in some distant experiences. It shakes a list of the techniques they were exploring, including vital measurements, stereotypes, and interactive inks used to deter forgery on official identity cards. But it is easy to become a special identity tool (hello, Facebook), and until Chesky indicates that making governments accept Airbnb data to verify the identity “stretch goal”.

Now that a full group of people got new reasons for chatting with each other and coordinating plans, Airbnb also strengthened correspondence functions. Travelers who share experiences can form societies, stay in touch, and exchange videos and photos. “I don’t know if I want to call it a social network, because of the stigma associated with it,” says Ary Balt, CTO at Airbnb. So they use a more blurry term. “We think about it as a calling platform,” he says. “You will see us to build a lot of things, moreover, although we are not an advertising system, thank God.” (My own note is that any profitable company can host ads, but whatever it is.)