After Mustang, Ford annoys the return of another loved car like EV

Ford promised a revolution. The company plans to issue a major advertisement on August 11 about the future of its electric car, an event that is increasingly “T -T -Model”.

in Blog postFord captured the most famous spirit of creation, which is the car that “puts the world on wheels” by making transportation “accessible to the masses.” The message is clear: Ford believes that it is about to launch EV penetration, capable, at reasonable prices. But what is this?

A new idea, revealed by the site Ford AuthorityIt indicates that the Ford’s future revolution will be occupied by a ghost from its past. Just a few days before its large announcement, Ford presented a new brand for the name “Ranchero”, specifically for use in “electric cars”, which is “Beck AB trucks”.

For Ford, this is a familiar theatrical book. The company mastered the art of raiding its archives, using gas granted names from its date to sell a radical new electric future. They did this with Mustang Mach-E, wandering in a storm of anger of fundamentalists to convert it into the best-selling electrical SUV. They did it again with the F-150 Lightning, with the attachment of the most trusted truck with the pioneering pique EV. And with The Makerick, they revived another classic name to beat a new generation of buyers.

Ranchero’s brand file signals indicate that Ford is about to do this again. But this time, the risks are higher. The company is “electric cars penetration” in America. According to reports, Ford is developing a low -cost electric platform aimed at supporting a set of future models, from medium -sized capture. This Ford strategy can give a weapon in the struggle for EV the ability to withstand costs, which is even no Tesla has not been completely resolved.

Ranchero has not been seen on American roads since 1979, but its history is not like anything else in the Ford collection. The original Ranchero was launched in 1957, where he clarified the lines between the car and the truck, providing the comfort and style of the sedan with the practical application of the capture bed. Soon I found followers between farmers and wives and California is both surfers.

He competed directly with Chevrolet El Kamino, part of a wave of alleged “hybrids for cars” that followed its lineage to Australian “Otis” in the 1930s, which are multi -purpose compounds that can withdraw with straw in the morning and church pioneers in the afternoon.

“The Moment t” for Omar EV

Ford clearly tends to symbolism. In the blog publication, the company’s heritage team summoned the T -style of the 1908 car that put the world on wheels by providing personal transport to the masses. The model was born on secrecy on the third floor of the Piquette Ford Factory, designed to be universal: at reasonable, repairable and adaptable prices with everything from the peak Pike to Snow Service. Ford says she wants to re -create this penetration, this time with EVS.

“Now Ford is back to its roots, the moment of T model,” the company wrote. “Ford leaders will share more about our plans to design and assemble electric cars penetration in America.”

If Ranchero is part of that vision, the mixed practical application of the car may restore the car for a new generation. This time it is supported by electrons, not gasoline. And if the date is any evidence, the electrical version of Ranchero can fill the gap between work and play in the market as most EV captures are still aimed at size and luxury, not diversity and price.