After circulating the “curious sober” culture, Gen Z strengthens its intake with other generations with other generations

The generation that longing for sobriety “cold” and “sober“The movement is now changing habits, according to a study that included 26,000 respondents in 15 markets all over the world with IWSR drinks and visions. reconnaissance I found that 73 % of Gen Zers have consumed alcohol in the past six months, compared to 66 % in 2023.

The study also found that the rise in drinking habits was particularly radical in the United States, where 70 % of the respondents from Gen Z said they had consumed alcohol in the past six months, compared to half half the year 2023. While Gen Z does not harden, on average, on average, groups of alcohol in the past six months before wiping, but they slightly turn into the souls that drink it. They are likely to drink alcohol in the bar, club or restaurant, from all who drink adults as a whole, according to the report.

Gen Z’s drinking habits may be because their members grow up and get more. The oldest members of the generation are now in the mid -twenties.

While many young people are immediately outside the college Struggle to find jobs for beginnersMarch report from Bank of America Propagate Gen Z can be the richest generation during the next ten years, with a cumulative income of $ 36 trillion. Getting more income available on hand may also mean that Gen Z puts more money towards alcohol.

More than any other generation, the respondents at Gen Z were likely to answer the question, “I actively choose to drink more,” according to the report.

It is worth noting that alcohol consumption in the generation is now in line with the previous generations that have witnessed a similar rise in drinking in the twenties.

Prefabble meals? Although moderate alcohol consumption is a trend of all ages, Gen Z is not responsible for it Low alcohol salesAccording to Richard Haltement, IWSR management workers are consumer visions.

“With every year it passes, more who drink experts in the workforce, and those who are already in the workforce earn more. I think we should expect, with their high income, they will often drink – just as the millennial generation did in front of them,” Haltement said in a statement.