Adidas celebrates the power of competition in the new UEFA movie for European Women 2025

Before UEFA Women’s EURO 2025, Adidas revealed a new campaign movie that celebrates the role of competition as an incentive for growth – which indicates how support and competition coexisted at every level of the women’s game.

The short film is the latest batch in Adidas International “I got this.” The campaign, which enhances positivity, support and flexibility in sports.

This time, the elite players are in the women’s game, including Aitana Bonmatí, Alessia Russo, JULE Brand, Kadidiatou Diani, Lia Wälti and Stina Blackstenius.

The video turns the traditional idea to compete on his head, indicating that mutual respect between opponents can help open new levels of performance. One of the prominent dynamics is between Rousseau and Punmay – competitors on the international stage who use each other’s superiority to raise their own game.

“For us as a professional, the competition is huge in everything we do, and personally, it is a continuous source of learning,” Rousseau said in a press statement.

“I consider myself lucky about the best in the world every day while playing in a club and country.

The most widespread “I got this.” The campaign, which was launched in 2024, aims to reformulate how athletes are pressure by focusing on the value of the encouragement of his teammates, coaches, family and fans.

Previous repetitions of stars like Lamine Yamal, Trinity Rodman and Anthony Edwards. Recently, a fun spot Starring Lionel Messi and Rabate Qorsbbeck Patrick Ma’houm The two athletes saw a challenge to the mill – pushing each other to go faster, while strengthening the basic message of the campaign of the competition.

Whether it celebrates football with women, psoriasis of winds or rising stars on the world stage, Adidas continues to confirm it “I got this.” The athletes flourish when the competitors inspire – they do not divide.

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