ABC faces the repercussions of advertising revenue after pulling it “Jimmy Kimmel Live!”

The unspecified suspension of Jimmy Kimmel’s offer late at night, which was an essential element in ABC for more than two decades, may have short and long -term effects on network advertising revenues.

It was pulled from the air on Wednesday, “Jimmy Kimmel Live!” It has been broadcast since 2003, first at 12:05 am, moved to 11:35 pm, and put it in direct competition with Jay Lino and David Litrman. It was a reliable platform for brands that seek to be exposed. With the marginalization of the supply, advertisers may search for cheaper prices or location elsewhere.

What to know about Nexstar where ABC Kimmel pulls indefinitely

“Jimmy Kimmel Live!” It brought nearly $ 70 million in advertising revenues to ABC a year to date. In addition, about 12 % of the ABC’s display ads has been used to promote its own programming, I mentioned the work from the insideThe advertising measuring company is a spot.

According to what was reported, the show announced of more than 200 different brands, with senior speakers including Allstate, McDonald’s and Starbucks, according to ISPOT.

Disney executives made a decision to withdraw “Jimmy Kimmel Live!” About the air after Kirk’s suspension

This year, “Jimmy Kimmel Live!” He also operated ads for Kit Kat, Venmo, JCPENNEY, Smirnoff, Instacart and AT & T, according to Outlet outlet Latenight.

Programming spending was late at night all over ABC, CBS and NBC to $ 221 million in 2024, a sharp decrease from $ 439 million in 2018, according to Business Insider, pointing to the guideline, a company that tracks media purchase data.

However, even with this decline, offers like “Jimmy Kimmel Live!” Continue carrying cultural weight and worked as valuable brands platforms for both networks and advertisers, according to Business Insider.

The Federal Communications Committee Chair says (FCC

Disney’s high leadership chose to remove “Jimmy Kimmel Live!” From the air after the host’s comments regarding the assassination of conservative activist Charlie Kerk.

Sources told Fox Business on Thursday, the decision was made by the CEO of Disney Bob Egger with the President of Disney for entertainment for entertainment, which led to the suspension of the program late at night indefinitely.

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On Wednesday night, ABC filled a late night hole from “Jimmy Kimmel Live!” With the restart of the celebrity family runner, according to To New York Post.

ABC did not immediately respond to the Fox Business request for comment.