A visa launches the “Smart Trade” platform, allowing the artificial intelligence agent to pass your card – he is fine, he says

Visa A new platform is launched to allow artificial intelligence agents to purchase products on behalf of users, which actually allows access to individual credit cards – with strict handrails. The system is called Smart Trade visaIt was revealed last Wednesday at the event of the company’s global product in San Francisco and enabling artificial intelligence assistants not only recommends products but complete transactions.

“People will soon get Amnesty International agents, browse, choose, buy, and manage their behalf,” said Jack Forestille, chief product and strategy official in a visa. “These agents will need to trust the payments, not only by users, but by banks and sellers as well.”

The initiative is based on a network of partnerships with the leading AI companies, including manand IBMand Microsoftand Bad artificial intelligenceand Openaiand Confusionand SamsungAnd tapeAmong other things. This cooperation aims to include payment capabilities directly in artificial intelligence systems that already converts how consumers discover products and services.

The new Visa platform deals with a critical gap in the current male trade scene. Although artificial intelligence systems are increasingly developed in helping users find products, they usually hit the wall when it comes to completing transactions.

“AI Commerce is a new trade experience where artificial intelligence agents play an active role in helping users to shop online,” explained Rubail Birwadker, SVP, and the head of growth, products and partnerships in Visa, in an interview with Venturebeat. “Today, agents largely help to discover the product, but with a smart visa trade, they will start dealing on behalf of users.”

The system works by replacing the details of the traditional card with symbolic digital accreditation papers safely accessible by the accredited artificial intelligence agents. Users reserve control by identifying specific parameters, such as the boundaries of spending and merchant categories, while AI deals with treatment details.

For example, the consumer can guide their assistant in artificial intelligence to reserve a trip to Kanikon under $ 500, request a weekly grocery, or find the perfect gift for a family member. Artificial intelligence will search through multiple sites, compare options, and complete the purchase – all without asking the consumer to enter the payment information manually in each step.

“There is huge potential for the role that artificial intelligence customers will play through a wide range of cases of trade use, from daily tasks such as grocery stores, to search more sophisticated and decisions such as vacation reservation,” Birwadker pointed out.

How to plan the visa to make artificial intelligence transactions safe in the era of digital fraud

This advertisement comes at a time when concerns about artificial intelligence and data privacy remain high among consumers. Visa seems to have expected these concerns by making safety a central advantage of the platform.

“Visa follows an intelligence -based approach to understanding new fraud threats and online spirit against emerging technology,” said Birwadker. “Just as we have identified, our research, building controls and best practices for the use of artificial intelligence, the visa is also committed to identifying the activity of the representative of the threat, searching for and mitigating it that targets the trade agent trade.”

The company takes advantage of its contracts from its experience in discovering and preventing fraud, as executive officials indicated that Amnesty International and machine learning systems have almost banned it. $ 40 billion in fraud Last year alone.

The system includes many major safety components. the Ready cards of artificial intelligence Replace the traditional card details with symbolic credentials, enhance safety while simplifying the payment process. The platform is also implementing the identity verification, which confirms that the artificial intelligence agent chosen for the consumer is chosen to act on their behalf. “Only the consumer can direct the agent about what to do and when the payment accreditation data is activated,” the company confirmed. In addition, transactions create common signals with VISA in an actual time, allowing the company to impose transactions and assistance in disputes management.

“The transactions made by the artificial intelligence agent will be distinctive, which means that the card details are replaced.” “With regard to customization, VISA uses a frame to maintain data privacy. Data requests are managed through data codes, which allows the consumer approval and control management, and the payment data code for the purpose of data sharing, and the transfer of safe data and encryption.”

A distinctive feature of the Visa approach is to focus on user control. Consumers can set the boundaries of spending, identify merchant categories, and even require approval in the actual time of some transactions.

Mark Nielsen, head of the global consumer products of Visa, Pymnts said The system allows consumers to appoint parameters such as “$ 500 roof for a hotel or a flight ticket.” Then the artificial intelligence agent works within these restrictions, and finding options that meet the consumer standards without exceeding prior limits.

“For customization, VISA uses a frame to maintain data privacy,” Birwadker told Venturebeat. “Data applications are managed through the distinctive data symbols, which allow the consumer approval and control management, the credentials’ code of payment for the purpose of data sharing, the transfer of secure data and encryption. “

This approach reflects a visa that the consumer adoption depends on maintaining the agency’s feeling while delegating shopping tasks to artificial intelligence. The company is carefully designed by a system that does not come comfortable at the expense of control.

The visa is placed in the center of the trade revolution from artificial intelligence with the network of 200 countries

This advertisement represents VISA’s efforts to place itself in the center of what the main main transformation can become how consumer shopping online – it is likely to be task like transformations from material shopping to digital and from the desktop to mobile trade.

“Just like a shift from material shopping to the Internet, and from the Internet to a mobile phone, Visa determines a new standard for a new era of trade,” said Forstel. “Now, with a smart visa trade, artificial intelligence agents can find, shopping and purchasing them for consumers based on their preferences in advance.”

Industry analysts note that the global VISA fingerprint – which extends more than 200 countries and region – gives it a great advantage in limiting this technology. The current distinguished symbol framework provides the infrastructure ties to make artificial intelligence trade on a global scale.

When asked about adoption timetables, Birwadker expressed his confidence in the future of technology: “Antitious intelligence adoption and the numbers prove this. When you see standards like Openai that tops 400 million users and other GENAI platforms, build their fans, it is difficult to imagine the AI ​​trade.

The company indicated that developers can start implementing application programming facades immediately, with the expectation of experimental programs in the coming months.

Confidence still represents a major challenge for consumers who allow to access the financial statements

Despite the enthusiasm of Visa and its partners, some consumers and privacy advocates are still skeptical of granting artificial intelligence agents to access payment information. The company appears to be taking a measurement approach to address these concerns.

The Visa system allows consumers to start with low -risk small transactions before giving their aides of artificial intelligence a greater purchase authority. The company emphasizes that consumers keep the same protection and combating fraud they currently enjoy with their visa cards, even when transactions are started by artificial intelligence agents.

The wide partnership visa to develop this initiative has been developed that shows its commitment to building a comprehensive environmental system instead of an isolated product. Birwadker told us: “We are working with each of the partners I mentioned to bring better trade experiences to consumers.” “For example, with Openai, the trade enables the agent safely and safely safely. These are not the only ones we work with – we are currently with more than 20 payment service providers and empowerment factors for Amnesty International’s infrastructure in this program.”

The Visa Declaration comes amid an increasing competition in Amnesty International Trade. Many technology companies and financial institutions explore ways to integrate artificial intelligence into the shopping experience, although a few have revealed comprehensive solutions that embody the product products and push it.

What distinguishes the VISA approach is to focus on the inclusion of payment capabilities directly in artificial intelligence agents that consumers already use in other tasks. Instead of creating a separate shopping assistant, Visa opens the payment bars on the current artificial intelligence platforms, and may accelerate the adoption.

This strategy also deals with the current fragmentation of online shopping, as consumers often need to create accounts and enter payment information via multiple sites and applications. By allowing artificial intelligence customers to deal with these transactions smoothly, Visa aims to reduce the abandonment of the vehicle and simplify the trade experience.

Birwadker said: “Unlike the current e -commerce, which puts the task on consumers for research and dealing, the visa’s smart trade will enable non -insistent and developed transactions through independent factors,” said Birwadker.

While Visa is preparing to launch the smart trade platform, the border between human and artificial decision -making is still in blurring the commercial scene. For decades, we have assigned humans – from retail writers to travel agents – with our shopping needs. Now we stand on the threshold of confidence algorithms not only search for our products, but also our conservative.

The final success of the VISA initiative will not depend on the technology itself, which is increasingly capable, but on the psychological transformation required by consumers. People who grew up in keeping credit card numbers closely and guarding them must now decide whether the behalf of the acting shopping is cautious than the financial statements.

Throughout history, shoppers have always adapted new ways to purchase-starting to bargain in the market to stores, from mail demand to e-commerce-require every transfer to consumers to put their confidence in new systems.

The Visa’s Ai Commerce Legh Initiative requires a more profound confidence jump: allowing the artificial agent not only to know what we only want to spend our money in obtaining it. While shoppers face this choice, it is not only an evaluation of a new technology. They decide whether they will use external sources of the final humanitarian component of trade – the purchase decision.

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