A report of artificial intelligence says a third of the specialized search movement towards brands.

Artificial intelligence agents are involved in the search for brands on a large scale It equals a third of the equivalent organic researchAccording to a report issued by the Digital Marketing Company, BRIGHTEDGE was published on Wednesday.

BRIGHTEDG defines AI as any The artificial intelligence tool This works on your behalf. For example, if you ask Chatgpt To find the most cost -effective bikes for teenagers to ride on gravel, Openai will use their live web browsing feature to search through bicycle brands to find information. Chatgpt is not the artificial intelligence robot that searches on web sites to find the necessary information – other famous artificial intelligence research agents Google’s Google’s twinand Confusionand Microsoft Copilot and Claude.

truly Artificial intelligence agent This chat exceeds, also – this report does not include the last launch of Chatgpt agentWhich can browse the Internet in a virtual desktop environment, and go beyond search and do things such as flights or pizza request.

“Firstly, we will delegate more decision -making and set priorities to LLMS – similar to how Google has become the main entry point to the web, but this time with many players like Google, Chatgpt and potential others,” Jim Yu, CEO of Brightedge said in a statement to CNET. “Second, we will gain the ability to match products and services at the level of details that were not practical before. The other side is that what you see will depend on what artificial intelligence finds and comes, which will have effects on transparency, diversity of results and accuracy.”

The rise of artificial intelligence means that human beings are more media creation of machines. This makes the research and other types of work much faster and easier (although you should always check anything that the artificial intelligence instrument suggests).

This also means that you can now find products for your very specific requests, instead of trying to discover them yourself after reading reviews and internet comments.

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The marketers and experts to improve the search engine are aware of this. Instead of improving Google’s research, as they did in the past, there is an emerging axis towards improving artificial intelligence. For example, in the past, if a brand for shoes want to increase sales, you will try to reach the top of Google Search. This was done by improving the search engine, or optimizing search engines.

But in the era of artificial intelligence, brands need to try to find a way to get their recommended products by ChatgPT and other chat stations of artificial intelligence. Do this requires some SEO tricks, as well as Improving the obstetric engineKnown as GEO.

Since AIS aims to understand the user’s intention, brands have to improve their online content so that they can be easily read by artificial intelligence, which are often considered more complicated variables and organized data. Of course, brands will still want to make sure that potential customers see their products first.

“History shows that algorithm games never lead to high -quality results,” said Yu. “At some point, the company that provides answers must intervene to address it or risk losing users to better alternatives.”

AI chatbots is VulnerableA malicious way to deceive Chatbots from artificial intelligence to change their responses. It is something that Yu adopts is dangerous, although artificial intelligence companies will create more safety networks to mitigate this.
“The difference is that artificial intelligence systems have the ability to verify information and apply a richer quality signals than traditional research,” said. “Basically, brands still need to focus on creating reliable and reliable content and monitoring how they are represented in artificial intelligence answers.”

(Disclosure: Zif Davis, the parent company CNET, filed a lawsuit against Openai, claimed that it had violated the copyright of ZifF Davis in training and operating artificial intelligence systems.)