Ferrari CEO says 40 % of new car buyers are now less than 40 years old

Photo of author

By [email protected]


Ferrari F50 in Salon Prive London, which was held at the Royal Chelsea Hospital.

Martin Lucy Getty Images News | Gety pictures

Ferrares It has become increasingly common among younger buyers, as the CEO of the luxury auto industry revealed that 40 % of new buyers are under the age of 40.

This reflects a significant rise from A little more than 18 months agoWhen Ferrari President said the number was 30 %.

“40 % of new customers under 40 years of age,” said Penito Venia, CEO of Ferrari at CNBC on the sidelines of the Convert Live in Singapore.

“I do not know other brands, but for us, it is an achievement thanks to our team,” he added.

Italy -based manufacturer -based manufacturer is famous for its preservation of its cars, and seeks to maintain the exclusive brand’s promise. In fact, starting last year, Almost three quarters Of all Ferraris was sold to existing customers.

Famous, Ferrari’s founder once He said The company “will always provide one car less than the market requirements.”

Vigna shared some examples during Fireside chat in Conversge Live from potential buyers who urge the company to accelerate production. However, he insisted that waiting time for more than two years was an integral part of what he described as a “very fun” experience.

The CEO says:

“A 78 -year -old customer had to buy Ferrari and said:” Look, I can’t wait for two years. “

There is another man, younger, 37 years old, and said: “When I am older, I would like to get the car before I am 40 years old. I said: “Don’t worry, you will get it when you are 39 years old.”

EV launch

Looking forward, Venia said Ferrari is still on the right track to create the first full electric car on October 9.

The next EV model, which will be manufactured in Italy, is one of the new models that the company plans to unveil this year.

“I think this is one of the decisions that we are proud of, because during the last day of the capital market, we said as a company that we will make three types of cars.

Vigna added that although although some customers will never buy a Ferrari electric car, the other potential buyers indicated that they will only take EV.



https://image.cnbcfm.com/api/v1/image/108096922-1738669300491-gettyimages-1491072237-ferrarif502-1copy.jpeg?v=1741921248&w=1920&h=1080

Source link

Leave a Comment